Frase: AI Research, Writing, and SEO Optimisation
Frase is an AI platform for content marketing that unifies SERP research, briefs, drafting, and optimization in one workflow. Its core promise is simple: turn keywords into outlines and publish-ready drafts faster, with combined metrics for both SEO (traditional search engines) and Generative Engine Optimisation (GEO) aimed at AI search surfaces such as ChatGPT, Perplexity, Claude, or Gemini. For SMEs and lean teams, that means fewer scattered tools, less friction, and more consistent publishing.
AgentAya Verdict
Frase shines when a solo marketer or small team needs to produce optimised content on a weekly or monthly cadence without a heavy technical stack. The mix of SERP analysis, an AI-assisted editor, and dual scoring (SEO + GEO) helps prioritise topics, cover search intent thoroughly, and structure copy so it’s easier for AI engines to recognise and cite. It’s one of the only tools that combines classic SEO with GEO, designed to boost visibility in both traditional search and AI answers.
Bottom line: a strong choice for SMEs running blogs, service pages, and multi-channel content.
Limitations: interface/support are English-only, and the integration ecosystem focuses on core content workflows rather than deep technical SEO.
Score Breakdown
| Category | Score | Description |
| Features & capabilities | 4.5 ⭐⭐⭐⭐ | Research, editor with combined SEO + GEO scoring, 16 content types with type-aware scoring, AI Agent with 80+ skills, brand voice auto-generated from your site, Content Monitoring with 0–100 health scores across the full CMS, Content Guard for continuous monitoring and one-click fixes, programmatic SEO, topic clusters, content atomization, site auditor, and GSC integration. |
| Integrations | 4.0 ⭐⭐⭐⭐ | WordPress, Sanity, Webflow, Wix, and Frase’s own headless CMS for publishing; Google Docs, Notion, Slack, Linear, GitHub, and Google Search Console as connectors; 50+ REST API endpoints and an MCP server compatible with Claude, ChatGPT, and other AI assistants. |
| Language & support | 4.0 ⭐⭐⭐⭐ | UI and support in English; AI generation and optimization in 100+ languages; 18 new target markets added in 2026 |
| Ease of use | 3.5 ⭐⭐⭐ | Real-time guidance in the editor, templates, guided research → writing → optimization flow. |
| Value for money | 4.0 ⭐⭐⭐⭐ | Volume-based plans; good fit for scaling an editorial calendar. |
Overall AgentAya Score: ⭐⭐⭐⭐ 4 / 5
A smart pick for SMEs seeking cadence and consistency without sacrificing quality.
Ideal For
- Agencies and SMEs producing SEO content on a consistent schedule.
- Founders/marketers who need fast briefs and end-to-end drafts.
- Editorial teams that want one combined metric to measure topic coverage and content quality.
Not Ideal For
- Teams requiring UI/support fully in Spanish.
- Orgs focused on deep technical SEO or massive automated interlinking.
- Users who need a native mobile app.
Key Features
- SERP Research: Frase analyses top results to surface titles, subheads, key topics, and FAQs then proposes a recommended outline to ensure intent coverage.
- Dual Scoring (SEO + GEO): real-time recommendations for both traditional search and AI search engines.
- Rank-Ready Documents: on-demand articles that combine research and optimisation from the start.
- 16 content types: blog, listicle, FAQ, glossary, how-to, comparison, pillar, landing page, case study, tutorial, news, product update, data report, event, resource, and pages, each with its own outline logic, scoring rubric, and AI suggestions.
- AI Search Tracking: visibility monitoring across eight major AI platforms with competitor share-of-voice and daily alerts.
- Content Monitoring: every published post in the connected CMS gets a live 0–100 health score that blends content age, traffic trend, ranking trend, and competitor activity.
- Content Guard: continuous post-publish monitoring with confidence-scored fix suggestions and an auto-apply policy the user controls.
- Programmatic SEO: generate 100+ pages per batch from templates for location, comparison, integration, use case, and glossary pages.
- MCP server: an official Model Context Protocol server compatible with Claude, ChatGPT, and other AI assistants, available on every plan.
- Topic clusters
How it helps SMEs
Cuts research time, standardises briefs, and provides objective feedback so teams publish regularly with predictable quality and output.
AI Features
Frase uses AI across research, drafting, optimisation, and monitoring. It analyses topic semantics from SERPs, compares your copy to competitors, and suggests improvements to increase visibility in Google and in AI engines.
It combines two optimisation modes:
- SEO (Search Engine Optimisation): improve rankings in traditional search.
- GEO (Generative Engine Optimisation): increase the likelihood your content is recognised/cited by ChatGPT, Perplexity, Claude, Gemini, etc.
AI writing tools, grouped by use casAI features
Frase uses artificial intelligence to cover the entire process of content creation, optimization, and monitoring. Its engine analyzes the semantics and context of the most relevant topics in search results, compares your text against the competition, and suggests improvements to achieve greater visibility on Google and on AI engines.
It also combines two types of optimization:
- SEO (Search Engine Optimization): improves ranking on traditional search engines.
- GEO (Generative Engine Optimization): increases the likelihood that content will be cited by tools such as ChatGPT, Perplexity, Claude, or Gemini.
Together, these capabilities make Frase a comprehensive AI writing and optimization tool, designed to create coherent, well-positioned content that adapts to different communication channels. Its main features:
- Content creation (articles, marketing, images, and communication): article writer, intros, title ideas, step-by-step guides, list posts, content outlines, and custom commands for long-form and blogs; marketing copy with AIDA models, features-to-benefits conversion, calls to action, and value-driven messaging; posts for Facebook, Instagram, LinkedIn, X (Twitter), and YouTube video descriptions; and cold emails, automated replies, attention-grabbing subject lines, and persuasive sales copy. The platform allows you to generate images directly from the editor.
- SEO, on-page optimization, and creative editing: meta descriptions, featured snippets, FAQs with markup, product titles and descriptions, and common-question suggestions; plus paragraph rewriting, idea expansion, tone adjustment (formal or informal), metaphor generation, and overall style improvement.
- Frase AI Visibility (launched in November 2025): tracking of brand visibility across ChatGPT, Google Gemini, Perplexity, and Claude. It includes an AI Visibility Score to measure presence in specific prompts, competitive gap analysis that identifies queries where competitors appear but your brand does not, Share of Voice tracking, and sentiment analysis. It integrates with the GEO editor, allowing you to detect gaps, create optimized content, and track improvements. Available as an add-on or included in the Scale and Advanced plans with historical data from 6 to 24 months.
- Brand voice and performance monitoring: trains the AI to stay consistent across all assets, with automatic brand voice generation from your live site, competitor landscape and positioning analysis, and automated monitoring that detects pages that can improve their search ranking.
The AI chat answers users using only the company’s own content, which avoids incorrect or invented responses, and the Frase Agent offers more than 80 specialized skills accessible through natural language. Scoring adapts to the content type, so GEO and SEO evaluations follow the criteria of the selected type rather than a single rule; if the editor detects that an article fits a different type better, it suggests the switch with a brief reason. Added to all this are the Ask AI panel, with content-type-aware suggestions and inline rewrite, shorten, and proofread actions, and Content Atomization, which automatically repurposes a piece into five or more formats for LinkedIn, X, email, and Instagram.
37+ AI writing tools, grouped by use case:
Integrations & API
- CMS & editing: WordPress (official plugin), Google Docs (add-on), Chrome Extension to use Frase in any web editor.
- SEO data: Google Search Console to surface quick wins inside the editor.
- Collaboration & alerts: Slack notifications on opportunities/performance (advanced plans).
- Developers: public API with endpoints for SERP processing, URL analysis, and document management which makes it ideal for automating briefs, audits, and editorial pipelines. Includes auth, rate limits, and examples.
- CMS publishing also includes Sanity, Webflow, Wix, and Frase’s own headless CMS, all supporting draft or live publishing in one click from the editor or through the agent.
- Additional connectors: Notion (import internal documentation and brand voice), Linear (auto-extract context from PRDs for product announcements), and GitHub.
Security & Compliance
Frase reports enterprise-grade practices: encryption, secure auth, access logs, periodic audits; alignment with SOC 2, GDPR, CCPA; SSO and data residency options on Enterprise. Your content and data remain private.
For SMEs, this means protected transport/storage and policies aligned with modern privacy requirements.
Language & Support
UI and support are primarily English via a knowledge base and digital channels; suitable for teams comfortable operating in English.
AI Language – The Tool
Generation and optimization work in multiple languages, including Spanish making it useful for global or multilingual content programmes even if the UI is in English.
Mobile Access
Usable in mobile browsers (no native app). Fine for quick review; desktop is best for full editing.
Onboarding & Account Management
Help centre, integration guides, a quick-start course, and blog resources. Advanced plans add priority support; Enterprise brings enhanced security and SSO. Suitable for SMEs without a technical team thanks to step-by-step resources.
Ease of Use / UX
Frase relies on a familiar interface (sidebar with features grouped by category) and an editor with a clear score and real-time progress. The learning curve is short for anyone used to editorial outlines, and the payoff comes in the first few sessions.
Free trial and initial setup
Frase only asks for the site URL and runs a one-to-two-minute automatic analysis: it maps the pages, identifies the area of expertise, interprets the business model, discovers competitors, and proposes opportunities. The result appears in a panel built around four pillars: content topics, competitor landscape, content gaps, and business positioning.
Frase returns a description of the business model, the count of pages analyzed, the topics detected, and a list of competitors classified by relevance (direct, secondary, or tertiary), each with a relevance score and identification criteria. The user can select up to 20 competitors for continuous tracking, with no manual configuration.
The Forensic Auditor crawls the site and detects content decay in roughly 60 seconds per batch. The entry plan caps audits at 50 pages per run, enough for smaller sites.
Actionable results from day one
Frase flagged two articles that had no visibility on AI engines, both tied to specific audience queries, each one with a Diagnose button to review the causes. Content Gaps surfaced topics competitors cover but the brand hasn’t yet, with direct access to generate each article. Opportunities added keywords where the brand is close to ranking but competitors already lead (for example, “best ai video generator” or “ai-powered chatbot”), each one with competitive context and an editorial starting point.
Opportunities added keywords where the brand is close to ranking but competitors already lead (for example, “best ai video generator” or “ai-powered chatbot”), each one with competitive context and an editorial starting point.
An onboarding panel tracks setup progress in two blocks: account (connect Google Search Console, activate AI visibility tracking) and site (initial audit, add competitors, verify business type). Each task shows its status with a direct link. The multilingual support chat answered our questions correctly.
The Research Agent pulls the topic, audience, and competitive context from onboarding and returns an opportunity analysis tied to the real market. The platform suggests concrete topics from the prior analysis, each with its keyword difficulty (KD) and a strategic rationale. The setup (content type, focus, length, brand voice, language) is pre-filled with editable values.
The agent then runs research in five visible steps: it defines the keyword set for the brief, analyzes the SERP and relevant questions, reviews how AI engines cover the topic and which sources they cite, identifies differentiation opportunities, and gathers evidence to back the content. The user sees each step in real time, replacing hours of manual research with a structured flow that takes minutes.
The article it produced was informative, with a clear structure and cited sources, but it read as AI-written: predictable rhythm and formulaic phrasing. Editing is straightforward: every section can be reworked in the same environment, and the editor shows in real time how each change affects the SEO and GEO scores.
Frase also offers suggestions while you edit and lets you decide which to apply. Some are genuinely useful, like inserting an infographic or adding expert quotes, but others need a closer look: it pushed a target keyword to a frequency that would have meant repeating it in nearly every paragraph. That’s where optimized writing and good writing part ways, and the final call belongs to the editor.
Pricing & Plans
Frase offers plans with a free trial that doesn’t require a credit card. Higher tiers unlock longer historical depth in Content Monitoring, more domains, and additional capabilities such as branded reports, white-label client portals, SSO, and a dedicated customer success manager. This structure lets SMEs start small, test the workflow, and scale as their editorial program grows.
Case Study
A small B2B consultancy with a two-person marketing team standardised briefs in Frase and used the dual SEO+GEO score to ensure topic coverage and AI-friendly structure. Publishing velocity increased from two to six posts per month, research time dropped, and consistency improved across blog and service pages.
Frase vs Alternatives
Frase competes in a specific space: an agentic SEO and GEO platform that handles research, optimization, publishing, and post-publish monitoring in one environment. The right choice between the main alternatives depends on whether the priority is editorial workflow, marketing content at scale, or pure SERP-driven optimization.
| Frase | Jasper | Surfer | |
| Focus | Agentic SEO and GEO platform that unifies research, writing, optimization, publishing, and post-publish monitoring. | AI marketing platform centered on brand-consistent content generation across channels, with an added AEO/GEO layer through specialized agents. | Data-driven content optimization based on SERP signals, now extended with AI visibility tracking. |
| Key advantages | Strategy-first research, dual SEO + GEO scoring inside the editor, 16 content types with type-aware rubrics, Frase Agent with 80+ skills, Content Monitoring and Content Guard for post-publish fixes, programmatic SEO at 100+ pages per batch, MCP server for AI assistants. | Jasper IQ for brand voice and knowledge, 100+ specialized agents, Jasper Canvas for multichannel campaigns, AEO/GEO/SEO Rewriter App, AI Readiness Score, deep marketing-stack integrations. | Content Score based on 500+ SERP signals, Topical Map, AI Tracker for ChatGPT, Gemini, and Perplexity, Mention Gap, Sentiment Analysis, AI Search Guidelines, Workspaces for multidomain management. |
| Limitations | Interface and support in English only; not built for deep technical SEO automation. | Center of gravity is marketing content rather than SERP-driven editorial workflows; advanced agents reserved for higher plans. | Interface and support in English only; no native mobile app; no unified in-editor score combining SEO and AI citation. |
| Ideal profile | SMEs and editorial teams that want a single environment from keyword to published article to ongoing performance monitoring. | Marketing teams producing brand-consistent content across blogs, ads, email, and social, with an interest in AI visibility. | Content teams and agencies that need deep SERP-driven optimization and visibility tracking across AI engines. |
Where Frase stands out
Frase is the most integrated of the three for editorial teams that want SEO and GEO scoring in the same editor. Content Monitoring scores every post in the connected CMS, and Content Guard surfaces one-click fixes for decaying content.
When another tool fits better
Jasper wins when marketing velocity across channels matters more than SERP-led editorial work. Surfer wins when the priority is deep SERP analysis and visibility tracking across AI engines.
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FAQs
Is Frase good for SMEs?
Yes. It reduces manual research, standardises briefs, and gives objective feedback to keep a consistent publishing cadence.
Does Frase support Spanish content?
Yes. While UI/support are in English, the AI can generate and optimise in multiple languages, including Spanish.
What integrations does it offer?
WordPress, Google Docs, Chrome Extension, Google Search Console; plus a public API for custom workflows.
How does GEO scoring work?
It assesses how well your content is structured and written to be recognised and cited by AI engines, providing guidance on clarity, evidence, and formatting for generative search.