Setmore: Appointment and Online Booking Management for Small Businesses

Setmore is an appointment and payment management platform that allows small and medium businesses to accept online bookings 24/7, send automatic reminders and process payments online or in person from a single panel. In this review we evaluate how Setmore helps automate workflows, reduce no-shows and improve customer experience.

For SMEs, this type of solution is key because it centralizes operations, saves hours of administrative work and offers a professional experience without requiring technical knowledge, with multichannel bookings (website, social media and mobile apps).

AgentAya Verdict: Setmore

Setmore stands out for its powerful free plan and intuitive interface, ideal for SMEs wanting to professionalize their appointment management quickly. It’s especially useful in sectors like wellness, health, education, consulting and beauty, where punctuality and automation make the difference.

Its limits: the most advanced features (SMS reminders, brand removal among others) are available only in paid plans.

Recommendation: outstanding for small teams wanting to reduce no-shows and collect in advance without technical complexity.

Score Breakdown

Category	Score	Description
Features and Functionality	4.5 ⭐⭐⭐⭐	24/7 bookings, online/in-person payments, reminders and reports
Integrations	4.5 ⭐⭐⭐⭐	Square, Stripe, PayPal, LawPay; Zoom, Google Meet; Google/Office 365; social networks
Language and Support	4.0 ⭐⭐⭐⭐	24/7 support primarily in English; clear documentation
Ease of Use	4.0 ⭐⭐⭐⭐	Intuitive interface; iOS/Android/desktop apps; low learning curve
Value for Money	5.0 ⭐⭐⭐⭐⭐	Free plan and scalability by features

AgentAya Overall Score: ⭐⭐⭐⭐ 4.6 / 5

Excellent value-functionality ratio for SMEs wanting immediate results with minimal expenses.

Main Features

• 24/7 online booking page with services, schedules, reviews and integrated payments.
• Online or in-person payments through Stripe, Square, PayPal and LawPay.
• Automatic reminders by email (and SMS depending on plan).
• Synchronization with personal and team calendars, and multiple location management.
• Integrations with Facebook, Instagram, Reserve with Google, Zoom, Google Meet and QuickBooks.
• Payment reports, receipts and accounting export.

Impact on SMEs: fewer manual tasks, fewer no-shows, more confirmed bookings.

AI Functions

Setmore doesn’t incorporate generative AI, but does offer intelligent automations: agenda conflict detection, scheduled reminders, automatic video call link generation and synchronization with multiple calendars. Its focus is on operational automation to keep schedules and payments updated without manual intervention.

Integrations

Setmore has integrations with:

• Payments: Stripe, Square, PayPal, LawPay.
• Video calls: Zoom, Google Meet.
• Calendars: Google Calendar, Office 365.
• Marketing and CRM: Mailchimp, Constant Contact, HubSpot, Salesforce, Zoho, Insightly.
• Accounting: QuickBooks.
• Social networks and websites: Facebook, Instagram, WordPress, Wix, Weebly, Squarespace, Shopify.

It also offers connection with Zapier and an API (in beta phase) for custom developments.

Security and Data Compliance

Setmore uses SSL encryption, protects information through industry standards and offers role-based access controls. Data belongs to the user. Complies with GDPR and CCPA, and offers BAA agreements for clients subject to HIPAA (through Setmore Health).

Documentation is recommended if operating in regulated sectors.

Language – Customer Support and Interface

24/7 human support is available by chat, email and phone, primarily in English. The knowledge base offers articles, guides and tutorials in multiple languages. Setmore’s help center interface and website are localized to multiple languages (including various European and international languages).

AI Language – The Tool Itself

Setmore’s interface and apps are available in multiple languages including English, Portuguese, French, German and others.

The Booking Page allows changing the end customer’s language (over 30 available, including multiple languages).

Reminders and confirmations can be manually customized in different languages, even if the account is configured in English.

Mobile Access

Setmore offers native applications for iOS and Android, plus desktop versions for Windows and macOS.

On mobile you can create and modify appointments, receive payments (Tap to Pay), send reminders and access complete history. The mobile experience is practically equivalent to desktop.

Support, Onboarding Process, and Account Management

Setmore includes an initial setup wizard, step-by-step tutorials, knowledge base and 24/7 support.

The process of publishing the booking page, connecting payments and activating reminders is completed in minutes.

Advanced features (API, complete branding, SSO or BAA) are available in higher plans. The knowledge base offers articles, guides and tutorials, plus an official YouTube channel.

Ease of Use / UX

Orderly and visually clear interface.

The configuration flow (services → availability → payments → publishing) is logical and quick.

Users highlight its simplicity on mobile and reduction of administrative tasks from day one.

Pricing and Plans

Setmore operates on a flexible Freemium model, allowing users to start with a robust free plan that supports up to four users, includes 200 monthly appointments, a dedicated online booking page, basic payment processing, access to mobile apps, and 24/7 customer support. For professionals and SMEs requiring more advanced capabilities, paid plans (Pro and Team) are available through monthly or annual subscriptions. These premium tiers unlock essential features such as bidirectional calendar synchronization, automated SMS reminders, the ability to schedule recurring appointments, removal of Setmore branding, access to the platform’s API for custom integrations, single sign-on (SSO) for enhanced security, and advanced team collaboration tools. Users can try the paid features risk-free with a money-back guarantee, and the initial sign-up process does not require a credit card.

Case Study

A physiotherapy micro-business with three professionals unified their schedule and advance payment in Setmore. Result in one quarter: fewer no-shows thanks to deposits and reminders, over 10 weekly hours freed, 40% increase in bookings from Instagram and web.

Setmore vs Alternatives

Setmore vs Calendly: Setmore stands out for including online payments and multi-user management even in its free plan, something Calendly doesn’t offer in its free version. Calendly prioritizes pure simplicity in individual appointment scheduling and, while excellent at that task, many of its advanced automations (workflows, SMS reminders, etc.) only appear in paid plans. In contrast, Setmore offers a broader set of tools from the start (payments, multiple employees, etc.), resulting more complete for a small business seeking an “all-in-one” solution from day one. Calendly can integrate with more apps via Zapier, but Setmore provides more out-of-the-box value for service use cases requiring advance payments.

Setmore vs Acuity Scheduling: Acuity (now part of Squarespace) is a very powerful and highly customizable solution, allowing much deeper branding (e.g., using own domain, completely customizing booking page appearance) and advanced intake flows. However, that flexibility comes with greater configuration complexity. Setmore, on the other hand, offers quicker adoption and a lower learning curve. Additionally, Setmore has more polished mobile applications and 24/7 support, aspects where Acuity may be more limited. For a business needing many scheduling experience customization options, Acuity may excel; but for those valuing implementation speed and ease of use, Setmore is usually the preferable option.

Setmore vs SimplyBookMe: SimplyBookMe is known for its extensive customization options (allows completely removing third-party brands even at free levels) and for enabling use of a custom domain for the booking page, giving a totally own appearance to the appointment system. It also offers numerous modular add-ons. Against this, Setmore shines in mobile experience (dedicated apps), its permanent human support and having an integrated flow that combines bookings and payments in one place very simply. SimplyBook.me may be the choice for those prioritizing brand image and autonomous presence, while Setmore usually wins in usability and support. Both solutions cover similar functionalities, but the choice will depend on whether extreme customization (SimplyBook.me) or practicality and user support (Setmore) is valued more.

Frequently Asked Questions

Is Setmore better than Calendly or Acuity? 

Setmore stands out for its robust free plan (includes payments and multiple users). Calendly and Acuity are more powerful in paid versions, but Setmore offers great value at its free level.

How much does Setmore cost? 

It has a free plan and paid plans that add features like SMS and recurring appointments; avoids friction when scaling capabilities without compromising simplicity.

Does Setmore work for small businesses? 

Yes. It’s one of the best options for starting SMEs, especially in services, for allowing online bookings and payments without initial cost.

Can I integrate Setmore with social networks or video calls? 

Yes. It connects with Facebook, Instagram, Reserve with Google, Zoom and Google Meet to centralize bookings and meetings.