Looka: Review of the AI Logo Generator and Brand Kit

Looka is a graphic design tool with artificial intelligence that allows creating logos, brand identities and visual materials in minutes. Its “do it yourself” approach is oriented to entrepreneurs, freelancers and small businesses seeking a quick, affordable and professional solution to build a brand from scratch without depending on agencies or designers.

Within the AI for graphic design category, Looka stands out for combining automatic logo generation with a complete Brand Kit, which extends visual identity to social media, cards, presentations, brochures and other corporate materials. Its proposition relies on three pillars: simplicity, consistency and creative control.

For SMEs, this type of tool represents a concrete opportunity to save time and resources, maintain brand consistency and have ready-to-use visual assets, without needing technical design knowledge.

AgentAya Verdict: Looka

Looka offers an agile, intuitive design experience centered on user autonomy. Its guided creation flow allows going from idea to final logo in minutes, and the Brand Kit extends that identity to a company’s entire visual ecosystem. It is an ideal solution for SMEs and independent professionals who value speed and visual consistency over exhaustive customization.

Its main limitation is that the interface and support are available only in English. However, it supports Latin characters and accents, allowing logo creation in multiple languages without problems. In summary, Looka balances automation and human control in an accessible environment, becoming a solid option within the AI graphic design tools market.

Score Breakdown

Category	Score	Description
Features & Functionality	⭐⭐⭐⭐ 4.5	Logo generation, Brand Kit and complete materials.
Integrations	⭐⭐⭐ 3.5	Export and connection with Canva, social networks and web apps.
Language & Support	⭐⭐⭐ 3.0	Only in English, although it supports texts in multiple languages.
Ease of Use	⭐⭐⭐⭐ 4.5	Simple, guided interface with no learning curve.
Value for Money	⭐⭐⭐⭐ 4.0	Good value for SMEs due to breadth of functions.

AgentAya Overall Score: ⭐⭐⭐⭐ 4.1

Looka balances automation and personalization with an excellent practical approach for small businesses.

Main Features

• Logo Maker and AI Logo Generator: Based on company name and style preferences, the AI generates dozens of personalized proposals in minutes.
• Brand Kit: more than 300 ready-to-use templates to apply visual identity to materials like cards, brochures, banners, emails, social media and presentations.
• Professional Files: offers more than 15 high-resolution files (SVG, PNG, EPS, PDF) in color, black and white and transparent background versions.
• Social Media Kit: templates adapted for Facebook, Instagram, YouTube, Twitter, LinkedIn and more.
• Visual Editor: allows adjusting colors, fonts and symbols with granular control.
• Automatic Brand Guidelines: explain how to use fonts, colors and logo versions.
• Continuous Access: ability to edit designs even after purchase.

These functions allow SMEs to reduce brand launch time, avoid visual inconsistencies and maintain a professional image without needing additional software.

AI Functions

The tool uses artificial intelligence algorithms to generate unique logos based on user preferences. The system analyzes company name, sector and selected styles to produce visual proposals consistent with the brand. The AI adjusts color combinations, typography and symbols in real time, and learns from user behavior when marking favorites or making modifications.

What is truly “intelligent” about the process is that Looka does not generate generic results, but adapts combinations to the user’s vision, creating a balance between automation and personalization. In other words, the AI acts as a virtual designer that translates ideas into visual identity.

Integrations

Looka allows exporting logos and brand materials in multiple formats compatible with design and productivity tools, like Canva, social networks and web platforms.

Through its own Website Editor, users can integrate third-party applications (Apps) to facilitate incorporation of communication, marketing and automation functions on their website.

Available integrations include:

• Mailchimp
• HubSpot
• ActiveCampaign
• Slack
• Google Reviews
• WhatsApp Chat Buttons

It has connectors like Automation Builder by Albato, which integrates more than 500 applications, and an App Marketplace with SEO, CRM and e-commerce tools.

Security and Data Compliance

Has a Vulnerability Disclosure Program that promotes platform security and user data protection.

The program applies to all web assets and Looka services, and invites reporting vulnerabilities responsibly. Reports are evaluated case by case, and the company may offer rewards or recognition depending on severity.

The platform ensures ethical handling of vulnerabilities and data confidentiality, with internal review and priority resolution.

Legally, Looka does not take action against those who report flaws in good faith and commits to maintaining information integrity, availability and confidentiality.

Language – Customer Service and Interface

Support is offered in English, through live chat and email. However, if needed and using Chrome, you can translate the tool with an extension.

AI Language – The Tool Itself

The artificial intelligence supports Latin characters and accents, making it fully functional for creating logos in multiple languages. This makes it viable for global entrepreneurs who handle basic English, but less ideal for users requiring complete localization.

Its regional relevance is growing, especially among businesses that prioritize fast results and visual personalization without technical barriers.

Mobile Access

Looka does not offer a dedicated mobile app, but its website is fully compatible with mobile browsers.

Essential functions (creation, editing and preview) are available, although optimal experience is obtained on computer or laptop using Google Chrome.

Support, Onboarding and Account Management

The support team is internal and provides assistance for accessing files and editing logos. The platform offers step-by-step tutorials, a help center and explanatory videos, so no prior design experience is required. Accounts allow saving, editing and downloading projects from the main panel; for SMEs with little technical experience, the flow is accessible and frictionless.

Ease of Use / UX

Looka has been designed with a focus on simplicity so users can create a functional logo quickly.

The interface is clean, tools respond quickly and the real-time preview system allows seeing the logo applied on shirts, cards or banners.

The learning curve is practically zero, making it one of the most accessible platforms in its category.

Pricing and Plans

Looka allows designing, editing and saving logos at no cost, and only requires payment to download files or use them for commercial purposes. From that purchase, the user obtains full usage rights over their logo, for both personal and business projects.

The Brand Kit is the axis of its subscription model: offers access to more than 300 customized templates that apply the logo, colors and brand fonts to different materials. These include social media posts, business cards, email signatures, headers, brand guidelines, covers, stories, invoices, ads, brochures, presentations, blog banners, proposals, newsletters, invitations and more. All designs can be customized and downloaded at any time, in high-resolution formats ready for printing or digital use.

There are two annual subscription levels, both with access to the complete Brand Kit:

• The standard version, focused on design and download of templates and visual materials.
• The web version, which also includes a website builder with hosting and brand-integrated templates.

The subscription renews automatically annually, although it can be canceled from the user account at any time. After cancellation, the user retains usage rights to their logo and can continue editing it unlimited, although they will no longer have access to Brand Kit templates. Looka allows downgrading or upgrading the subscription according to business needs, applying proportional adjustments in billing cycles.

Case Study

A small artisan design shop used Looka to launch its visual brand in less than a day.

The AI generated personalized logos based on its name and style, and the Brand Kit allowed applying identity to cards, social media and packaging.

The process eliminated the need to hire designers and reduced product launch time by 70%, demonstrating the tool’s practical value for SMEs with limited resources.

Looka vs Alternatives

Feature	Looka	Kittl	Adobe Firefly
Main Focus	Logo creation and automated branding	Comprehensive graphic design with AI and typographic effects	Advanced visual generation with text and image AI
Ease of Use	Very high, guided flow and simple editor	High, although more complex due to multiple functions	Medium, oriented to professional creative users
Language & Support	English only	Multiple languages available	Multiple languages available
Ideal for	SMEs and entrepreneurs without design experience	Designers and small teams	Agencies and creators with complex visual focus

Conclusion:

Looka offers the most direct and efficient solution for those needing coherent visual brand without depending on technical knowledge.

Kittl offers greater visual control, while Adobe Firefly stands out for its generative power, but also requires more time to learn all its functionalities.

FAQs

Is Looka good for SMEs? 

Yes. Its guided system and Brand Kit allow creating professional identities without designers or additional software.

Does Looka support multiple languages? 

The interface is in English, but supports texts and characters in multiple languages (including accents).

Can I use Looka for free? 

Yes, you can design and save logos for free. Payment is only necessary to download or use the logo commercially.

Does Looka have a mobile application? 

It has no native app, but the site works correctly in mobile browsers.

What are the best alternatives to Looka? 

Kittl and Adobe Firefly offer more creative options and advanced control, although with greater complexity.