SimplyBookMe: Online Booking System for SMEs
SimplyBookMe is a comprehensive online booking software that allows businesses of all sizes to manage appointments, payments, reminders and marketing from a single platform. Its system combines advanced customization features, social media integrations and a solid security infrastructure, making it one of the most complete solutions on the market for SMEs seeking to automate client and service management.
AgentAya Verdict: SimplyBookMe
This booking and appointment management tool stands out as a flexible and scalable booking solution, ideal for both small businesses and companies with multiple locations. Its intuitive interface, over 60 customizable features, integrations with Google, Facebook, Instagram and WhatsApp, and its ISO 27001:2022 compliance position it as one of the most reliable tools to automate bookings, payments and communications.
Additionally, its enterprise-level security infrastructure, 24/7 support and the possibility of obtaining a custom client app make it a solid option for sectors like health, beauty, education and professional services (clinics, salons, gyms, academies, tourism/services, driving lessons and more).
Score Breakdown
| Category | Score | Description |
| Features and Functionality | 4.0 ⭐⭐⭐⭐ | Advanced customizations, domain, forms, classes, coupons and extra modules |
| Integrations | 5.0 ⭐⭐⭐⭐⭐ | Payments (Stripe/PayPal/Square), Zoom/Teams, Google/Outlook, Zapier and CRM |
| Language and Support | 3.5 ⭐⭐⭐ | Extensive documentation, chat/email support; partial coverage in multiple languages |
| Ease of Use | 4.0 ⭐⭐⭐⭐ | Clear interface; longer initial setup due to high level of control |
| Value for Money | 4.0 ⭐⭐⭐⭐ | Limited free version and scalable plans by volume/modularity |
AgentAya Overall Score: ⭐⭐⭐⭐ 4 / 5
Maintains solid UX and is an excellent choice when customization is a business requirement.
Ideal for:
- SMEs with multiple services/employees/locations requiring differentiated rules and schedules
- Businesses seeking white label, own domain and custom forms
- Companies monetizing with online payments, classes or memberships and requiring detailed reports
Not ideal for:
- Companies requiring very advanced marketing automations
- Teams without time to design their booking site and parameterize rules/templates
- Businesses only requiring a very basic agenda and brand customizations
Main Features of SimplyBookMe
SimplyBookMe allows accepting online bookings 24 hours from multiple channels: their own website, social networks (Facebook, Instagram), Google Business Profile and embeddable widgets on sites created with Wix, WordPress or Squarespace.
Among its featured functions:
- Customizable website: over 20 themes (Minimal, Classic, Air, Belle, Creative, etc.) with drag-and-drop editor.
- Intake forms: collect client information during booking.
- Packages, memberships and gift cards: management of loyalty programs and recurring sales.
- Bidirectional synchronization with Google Calendar and Outlook.
- Mobile applications: Client App and Admin App to manage bookings and payments on the go.
- Payment integrations: Apple Pay, Google Pay, Stripe, PayPal, Square and other PCI DSS compatible providers.
- Point of sale (POS): process payments, issue receipts, accept tips and sync with QuickBooks, Xero or FreshBooks.
- Widgets and iFrames: to embed booking calendar on any website.
- Marketing functions: coupons, Google reviews, loyalty system and automated reminders.
AI Functions
SimplyBookMe doesn’t include its own conversational AI agent, but offers intelligent automations and connectivity with platforms that do incorporate it. Through Zapier, it can connect with AI tools like ChatGPT, HubSpot AI or Mailchimp AI, allowing automation of marketing, client management or data analysis.
Its internal automation functions include automatic reminders, WhatsApp notifications and statistical analysis of booking performance. Automations and connected data flows through Zapier or Google Apps Script are also compatible with entries and texts in multiple languages.
Integrations
SimplyBookMe offers a robust ecosystem of integrations: connects with over 60 custom functions and multiple business applications:
- Social networks: Facebook Business, Instagram and Google Reserve (“Book Now”).
- Business tools: Zapier, QuickBooks, Xero, FreshBooks, Google Tag Manager.
- Video calls: Google Meet and Microsoft Teams.
- Payments: PayPal, Stripe, Square, Apple Pay, Google Pay.
- Marketing and communication: WhatsApp Notifications, personalized emails, Google reviews, loyalty system, coupons and promotions.
All integrations work correctly in multiple languages; messages, forms and reminders can be configured in various languages within the administration panel.
Security and Data Compliance
SimplyBookMe operates under enterprise-level security standards:
- ISO/IEC 27001:2022 certification, issued by NQA (certificate No. 195212, recertified 2024)
- Compliance with GDPR (EU) and HIPAA for protection of personal and health data
- Encryption in transit (TLS 1.3, AES-128/256) and at rest (RSA-4096)
- Automatic backups, firewall and intrusion detection
- Code review and security testing under Secure Development Lifecycle (SDL) methodology
- Data centers with ISO 27001 certification or equivalent
- PCI DSS compliance for external payment processors
- Dedicated security support
Language – Customer Support and Interface
- SimplyBookMe’s interface is available in multiple languages, both on the main web and in the Administrator App and Client App.
- The Help Center offers support in several languages: English, Dutch, Danish, French, Swedish and Ukrainian.
- Technical support is provided by live chat (24h on business days), without bots, with high user ratings.
- Video tutorials, technical articles and a YouTube channel with step-by-step guides are also offered.
AI Language – The Tool Itself
Although SimplyBookMe doesn’t have its own conversational AI assistant, it can be stated that all its automations, integrations and marketing modules are fully functional in multiple languages. Automations don’t depend on language.
WhatsApp notifications, personalized automatic emails and SMS or email reminders can be written in various languages without restrictions.
Likewise, integrations with Zapier or external AI platforms also support text processing in multiple languages, allowing execution of multilingual automatic flows.
Mobile Access
- Admin App: manages schedule, creates/edits appointments, charges in-store (incl. tap-to-pay, Apple/Google Pay via gateway), receives push notifications for new bookings, adds clients and scans tickets.
- Client App: your clients can book/reschedule/cancel, view history, buy packages/memberships/gifts, receive push notifications (Android) and access tickets.
Support, Onboarding Process, and Account Management
Onboarding with wizard, templates and step-by-step guides; additionally, it has an official YouTube channel with very complete tutorials. The free version allows trying 50 bookings and activating essential modules. On the website you can also find FAQs and an extensive blog and video tutorials. Customer success centres and advanced configurations are included in higher plans. Suitable for SMEs with little technical experience who value clear documentation.
Ease of Use / UX
Modern and consistent interface; great customization implies more initial steps. Once configured, the panel is fluid, the experience for the end customer is very professional with fast loading and mobile-adaptive design.
Pricing and Plans
SimplyBookMe offers a free plan with basic features and a 14-day free trial that allows testing most premium features.
Afterward, users can choose between different plans according to business size, number of bookings and additional features needed (such as promotions, POS, API or custom apps). It’s possible to upgrade or cancel at any time.
Case Study
A boutique pilates academy centralized bookings and payments with SimplyBookMe: activated deposits to reduce no-shows, shared the page on Instagram and enabled waiting lists for peak classes. Result: schedule with higher occupancy and less manual management. (The described flow is based on real features: deposits, IG/FB, waiting list).
SImplyBookMe vs Alternatives
SimplyBookMe vs Calendly
SimplyBookMe offers embeddable/themeable page, online payments/store and customizable features from initial levels; while Calendly prioritizes simplicity of 1:1 meetings and expands automations at higher levels.
SimplyBookMe vs Acuity (Squarespace)
Acuity enables deep customization/domains; while SimplyBookMe compensates with its Admin/Client App applications, and tap-to-pay, WhatsApp and marketplace features, achieving good results quickly.
SimplyBookMe vs Setmore
SimplyBookMe stands out for its catalog of customization features (memberships, loyalty, packages, WhatsApp, waiting list) and ready-to-use web templates. While Setmore focuses on simplicity with a different offering more similar to Calendly’s.
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Frequently Asked Questions
How does SimplyBookMe compare with Calendly regarding bookings?
SimplyBookMe offers greater customization for multiple services and teams; Calendly is simpler for individual appointments.
How many bookings are included and can I buy additional bookings?
The free version includes 50 bookings and, in paid plans, it’s possible to buy additional bookings according to demand.
What payment methods and point of sale options are supported?
Supports Stripe, PayPal and Square, plus in-person POS, wallets and QR codes.
Can I customize the booking site with my own brand and use a custom domain?
Yes. Complete branding can be applied, templates chosen and own domain used (with SSL and features available depending on plan).