DISQO Review

• Brand Lift, which measures how advertising shifts attitudes like awareness, familiarity, favorability, consideration, and purchase intent; and Outcomes Lift, which tracks actions like branded search, category exploration, site visits, e-commerce activity, and traffic to competitors.
• Deterministic, person-level measurement: each impression is tied to a real individual from a consumer-consented panel of more than 2.3 million people.
• An exposed-versus-control methodology, with experimental design and statistical validation.
• Cross-platform coverage under a single methodology: digital, social media, OTT and connected TV (CTV), linear and addressable TV, audio, print, and out-of-home advertising.
• Results broken down by audience, channel, media partners, creative, placement, and frequency.
• Near real-time results in dashboards, exportable reports, and normative benchmarks aggregated from thousands of campaigns.

By bringing all measurements under one method, DISQO saves teams from stitching together data from several vendors just to figure out what's working. For a company with active ad spend, that cuts analysis time and makes it easier to shift budget toward the channels and creative that actually drive results.

AI features

• AI Search Lift: measures whether advertising drives incremental brand interactions inside language models like ChatGPT, Gemini, and Perplexity, through three signals: brand search, category search, and competitor-related search within AI.
• AI-powered tagless technology that captures and classifies ad exposures on any platform when tagging isn't possible.
• AI-generated summaries of your results that help you make quick sense of campaign performance.

The real intelligence here isn't in the dashboards or the exportable reports, which are standard software, but in the automatic classification of exposures, which can recognize ads on platforms other methods can't reach, and in AI Search Lift, which measures an entirely new discovery behavior inside AI. DISQO describes itself as an AI-focused company: after a testing phase in late 2025, it made AI Search Lift available to advertisers 2026, having measured campaigns in categories like automotive, insurance, beauty and personal care, consumer packaged goods, and travel.

Integrations

• Exposure capture via tags across programmatic, CTV, display, and audio.
• Server-to-server integrations with select platforms.
• Deterministic exposure measurement on social platforms like Meta, Pinterest, and TikTok.
• Household-level deterministic TV data for linear and traditional TV.
• It does offer an API (Audience API) for automating and syncing data with your own systems.
• Exportable reports that feed into planning, optimization, and return-on-investment (ROI) analysis.

Data security and compliance

DISQO complies with the GDPR, the CCPA, and other data protection regulations, and applies strict security, encryption, and responsible data handling. The company collects its panel data with explicit consent, anonymizes it for analysis, and uses it only for research and measurement purposes, without reselling it. All of its measurement is built on that proprietary panel of US consumers who opted in.

This tool stores the data for as long as its services are in use, or for as long as needed to fulfill its purpose. For international transfers originating in the European Economic Area, Switzerland, or the United Kingdom to countries without an adequate level of protection, the company may rely on the European Union's Standard Contractual Clauses. Its services aren't aimed at children under 16, and the company doesn't respond to browsers' Do Not Track signals.

For a formal compliance assessment, it's best to ask the company about these points directly.

Language: customer support and interface

DISQO is an international platform, but everything available is in English. So, before you sign up, the smart move is to reach out for information and book a demo to ask the right questions about language, interface, and support, then decide whether it's the right fit for your company.

AI language: the tool itself

The AI features don't rely on instructions written in natural language, so the user's language isn't a deciding factor here. The automatic classification of ad exposures and the AI results summaries run on behavioral and campaign data. AI Search Lift is the exception, since it observes brand interactions inside assistants like ChatGPT, Gemini, and Perplexity.

Mobile access

This tool doesn't have dedicated mobile apps. Since it's a measurement platform rather than a daily-use tool, you review your study results in online dashboards designed to be used on a computer.

DISQO's measurement spans social media and other digital environments, so audience activity on the phone still shows up in the studies. In other words, the platform measures what happens on mobile, even if there's no downloadable app to run it.

Support, onboarding, and account management

On most projects, you get a team of specialists (customer success, analytics experts, and technical staff) who work as an extension of your own team. Before launch, DISQO invests time up front to understand your goals, your media mix, and the study design, so every measurement answers the questions that matter most to your business. Its analytics leads don't just hand over numbers; they help build the story behind the results.

Support scales to your needs and budget, from a lighter touch on simple studies to hands-on, high-level attention for complex campaigns. On the self-service side, the platform includes a help center, video tutorials, and chat and phone support. Many clients start with a single study and stay on for the long term, comparing results across studies and building up a benchmark history for their brand.

Ease of use / UX

DISQO delivers results in clear, near real-time dashboards, with exportable reports and AI-assisted summaries that help you read performance at a glance. For media companies, the self-service offering is designed to be simple and to slot into their workflows. Even so, this is still a professional measurement platform: the people who get the most out of it are those who know their way around advertising planning and analysis, not newcomers to the field.

Pricing and plans

DISQO doesn't publish prices and keeps a flexible structure based on sample size, targeting, and the features each client needs, with separate options for brands, agencies, and media companies.

• Free version: media companies can use Brand Lift in self-service mode, at no cost, to measure US campaigns with taggable media and no impression limits. It comes with a standard number of completed surveys, and you can add more samples for a fee.
• Add-ons and higher tiers: past the free version, DISQO offers Outcomes Lift and more complex measurement, like non-taggable media and cross-platform campaigns, backed by managed services.
• Custom plans: for larger-scale needs, access is set up through a personalized demo.

For an SME, the value comes down to how much it spends on advertising and whether it operates in the US market, since that's where the platform really hits its stride.

Nature's Bakery, a US brand of baked bars made with plant-based ingredients, set out to grow its brand awareness in a very crowded healthy-products category where digital attention is fleeting. Working with its agency Apollo Partners and Kargo, a specialist in high-impact digital media, it launched a cross-platform campaign and brought in DISQO to prove which tactics worked, with which audiences, and why.

With DISQO's person-level measurement, the team connected ad exposure to real brand outcomes. The numbers were striking: a 7-point lift in aided awareness, which beat DISQO's category benchmark by 1.4x; a 9-point lift in familiarity (1.3x that benchmark); a 12-point lift in favorability, more than 5x the benchmark; and a 7-point lift in consideration, exceeding DISQO's category norms by 2.3x. On top of that, Kargo's media drove 3x more visits to Nature's Bakery's branded sites. According to Allison Gabriel, the brand's omnichannel marketing manager, that lift in consideration came alongside a 6-point rise in purchase intent, proof that the plan moved consumers toward concrete action. The key takeaway: there was an ideal frequency range for building the brand, and creative designed to hold attention made the difference. You can download the full report here.

Videos

https://vimeo.com/852138288

DISQO and Semrush sometimes come up in the same conversation because of the rise of AI search, but they solve different problems. Semrush helps improve a brand's presence and visibility, including its visibility inside AI; DISQO measures whether advertising drives results, including inside language models. Put another way, one optimizes your presence and the other proves impact. Here are the main alternatives to DISQO, side by side with the tool itself:

Aspect	DISQO	Semrush
Focus	Advertising outcomes measurement (Brand Lift and Outcomes Lift) across all channels	All-in-one marketing: SEO, PPC, content, and social media
Relationship with AI	AI Search Lift measures brand interactions inside LLMs; AI exposure classification and summaries	Content assistants, a strategic Copilot, and visibility tracking in LLMs
Methodology and data	Deterministic, person-level panel, consent-based, with exposed and control groups	A database of keywords, domains, and backlinks, with audits and competitive analysis
Ideal for	Brands, agencies, and media companies that need to prove the impact of their campaigns	SMEs looking for full management of their digital marketing

For a Spanish-speaking SME looking to grow in digital marketing, Semrush is usually the easier place to start. DISQO comes into play once the goal is to rigorously measure the impact of a serious advertising investment.