Quantilope: Consumer Research Platform With Advanced Methods and Brand Tracking
This consumer research platform combines research automation, AI intelligence, and real-time consumer insights to help brands and businesses make data-driven decisions. It belongs to the category of market research tools and advanced quantitative methods for brand, product, and campaign studies.
In this review, we’ll examine whether quantilope is a good AI tool for consumer research and brand tracking. This platform promises to bring methods previously reserved for large corporations to smaller teams, with guided processes and a high level of automation.
For small and medium enterprises, this type of platform is relevant because it enables:
- Understanding what drives purchases in a category through Category Entry Points (CEPs).
- Testing prices, messages, packaging, or product concepts with robust methodologies.
- Making decisions quickly, in days rather than weeks or months.
AgentAya Verdict
This tool stands out as a solid platform for companies that already conduct or want to conduct market research on a recurring basis, especially in fast-moving consumer goods, financial services, retail, and consumer services. Its approach is strongly tied to automated advanced methods and science-backed brand growth principles. However, the tool is better suited for medium or large companies, as it requires some research experience and its subscription model is designed for teams conducting multiple studies per year.
In practice, AgentAya would recommend quantilope primarily to those who already invest in research agencies and want to bring part of the work in-house; research agencies or consultants managing studies for multiple clients; and growing marketing teams that need ongoing brand tracking and product or creative testing.
For very small businesses or those with tight budgets, the tool may be out of financial reach and more complex than necessary compared to simpler survey solutions.
Score Breakdown
| Category | Score | Brief Description |
|---|---|---|
| Features and Capabilities | 4.5 ⭐⭐⭐⭐⭐ | Largest selection of automated advanced research methods (around 15 quantitative and qualitative techniques) through CI Advanced. |
| Integrations | 3.5 ⭐⭐⭐⭐ | Includes built-in automatic translations, QR code entry, and API in the Enterprise plan. |
| Language and Support | 4.5 ⭐⭐⭐ | Supports multilingual studies with automatic translations. The AI can generate results in multiple languages. |
| Ease of Use | 4 ⭐⭐⭐⭐ | Step-by-step guided flow for creating surveys, launching studies, and analyzing results in real time, with automated quality controls. |
| Value for Money | 3.5 ⭐⭐⭐⭐ | Pricing oriented toward companies with a defined research budget. |
Overall AgentAya Score: 4.5 / 5 ⭐⭐⭐⭐
Quantilope works very well as an insights platform, but it’s designed primarily for medium and large SMEs, as well as agencies.
Ideal for:
- Marketing or research teams in medium-sized SMEs that already conduct brand, concept, or pricing studies regularly.
- Research agencies or insights consultancies that need a central platform for multiple clients.
- Fast-moving consumer goods, retail, financial services, and consumer services companies that want to organize their brand growth strategy around Category Entry Points with continuous tracking.
Not ideal for:
- Solo entrepreneurs or micro-businesses with very limited research budgets.
- Organizations that only need simple surveys without advanced analysis.
- Very niche cases where the company lacks the resources or data volume to leverage methodologies like Choice-Based Conjoint, MaxDiff, or implicit tests.
Key Features
Core features fall into four main areas:
- Automated Survey Platform: Build surveys through templates and drag-and-drop modules, including direct insertion of advanced methods such as MaxDiff, TURF, Single Implicit Association Test (SIAT), Multi Implicit Association Test (MIAT), Price Sensitivity Meter (PSM), Choice-Based Conjoint Analysis, A/B Tests, and others.
- CI Advanced: Around 15 automated quantitative and qualitative methods to answer strategic questions: brand positioning, product preferences, price sensitivity, portfolio coverage, and satisfaction drivers, among others.
- Better Brand Health Tracking (BBHT): A brand tracking approach based on Category Entry Points and Mental Availability/Mental Advantage, developed from the work of the Ehrenberg-Bass Institute, to measure brand health and growth over time. This is part of quantilope’s CI Tracking capabilities. Since January 2025, it includes new chart options to visualize metrics such as Mental Market Share (MMS), Mental Penetration (MPen), Network Size (NS), and Share of Mind (SoM), with segment analysis.
- End-to-End Study Management: A five-step flow covering questionnaire design, sampling (own customer list or quantilope’s global panel network), data collection, interactive analysis with filters and automatic significance tests, and results presentation in interactive dashboards or exports to presentations.
- CI Predictive AI (in partnership with Brainsuite): Predictive testing solution for marketing assets using AI, including several tools: Attention (predicts where consumer attention will fall on a visual asset), Pack on Shelf (analyzes and optimizes packaging designs to stand out against competitors), Shopper (analyzes how the brain processes images and text at point of sale), and Social Media Video (generates scene-by-scene analysis of videos for different platforms).
Additional features:
- Flexible Time-Based Analysis: Visualize data not only by standard periods but also by weeks, months, quarters, years, or custom date ranges, facilitating seasonality analysis or advertising campaign impact assessment.
- Dynamic End-to-End Looping and Sequential A/B Testing: Automation of dynamic loops based on previous response logic, with automatic cross-comparison between all evaluated elements (concepts, brands, ads) and sequential A/B tests.
- Linked Implicit Association Testing: Compares results from two or more implicit tests (SIAT or MIAT) within the same study.
- QR Code Entry: Since May 2025, respondents can begin their participation by scanning a QR code, which can be integrated into printed materials and digital media.
For SMEs, these capabilities reduce reliance on agencies, support product and marketing decisions with statistical rigor, and save time by automating analyses that previously required extensive manual work.
AI Features
The platform includes several AI-powered features for both analytics and user assistance.
quinn – AI Assistant:
The AI assistant called quinn guides users through the research process. “Hey quinn” buttons appear throughout the platform to generate survey elements, chart headlines, and summaries. quinn Chat offers a more conversational interaction where users can:
- Generate results in multiple languages.
- Discover key project findings in seconds.
- Suggest additional advanced methods based on research objectives.
- Generate input lists for surveys.
- Build charts and report groups based on specific requests.
- Automatically curate complete reports.
- Analyze real data: descriptive, open text, and tracking.
AI Category Entry Point Generator:
The AI Category Entry Point Generator uses AI and marketing principles to create lists of Category Entry Points based on industry, business, category, and country. It generates 35 initial CEPs and sends them in a PDF report via email. This tool helps unlock consumer buying triggers and drive brand growth.
AI for Data Quality:
The platform proactively uses AI to ensure data quality:
- Before the survey: A pre-survey defense module that analyzes IP addresses and VPN usage to block fraudulent participants, bots, and duplicate entries.
- During the survey: Attention checks such as questions with simple instructions, questions about fictitious products, or object identification tasks in images.
- After the survey: Automatic cleaning with flags for responses that are too fast or slow, identical pattern detection, open text filters for nonsensical or copied responses, and custom alerts based on user-defined criteria.
Integrations
- Partnership with Brainsuite: Quantilope has partnered with Brainsuite, a leading AI platform for predicting and maximizing marketing effectiveness, offering predictive asset testing tools.
- Built-in Automatic Translations: The Auto Translations feature translates multilingual studies into any language directly from the platform, reducing reliance on external translation agencies.
- QR Code Entry: Since May 2025, respondents can access studies by scanning QR codes, which can be integrated into printed materials and digital media.
- API: The Enterprise plan includes API integrations.
- PowerPoint Export: Available in the Enterprise plan.
Security and Data Compliance
According to the official privacy policy, the platform processes personal data in accordance with GDPR. The corporate group includes quantilope GmbH (Germany), quantilope Inc. (United States), UAB quantilope (Lithuania), and quantilope Ltd (United Kingdom), with a designated data protection officer.
For surveys, the data controller is the company conducting the study—either quantilope when running studies directly, or the client when using the platform independently. The platform uses Cloudflare for security and performance, and Research Defender for fraud detection through EU standard contractual clauses.
The platform holds ISO 27001 (information security) and ISO 20252 (market research quality) certifications, and according to official documentation, does not use purely automated decision-making processes under Art. 22 GDPR.
Language – Customer Support and Interface
The Pro plan includes support for market studies in multiple languages. Documentation and support are offered primarily in English and German.
AI Language – The Tool Itself
The quinn AI assistant, especially through quinn Chat, can generate results in multiple languages. For example, users can request that it translate findings from a MaxDiff analysis and add them to information dashboards.
However, it’s not explicitly specified whether the AI Category Entry Point Generator accepts categories or prompts in all languages, or whether intelligent automations are fully optimized for every language. Available documentation is presented primarily in English and German.
Mobile Access
In January 2024, quantilope launched a mobile application for its automated implicit method. In the mobile version, participants indicate whether a term “fits” or “doesn’t fit” a category by tapping the left and right areas of their smartphone screen. According to Thomas Fandrich, co-founder of this tool, mobile compatibility responds to changing consumer behavior patterns in a mobile-driven world, enabling real-time insights directly from consumers’ smartphones.
This functionality is especially designed to reach audiences like Generation Z. No information was found about dedicated mobile apps (iOS/Android) for platform management by researchers.
Support, Onboarding Process, and Account Management
All platform users receive strategic guidance from a team of researchers with traditional agency experience, reflecting a hands-on support model for designing and executing studies, especially for more advanced accounts.
Additionally, quantilope Academy offers certification courses and educational resources for learning the platform and its methods. Available certifications include:
- quantilope Essentials Course
- Implicit Methods (SIAT and MIAT)
- Automated Tracking
- Better Brand Health Tracking
- Count-Based MaxDiff
- TURF Analysis
- AI in Market Research
- Pro Tips: Survey Design
- Advanced Field Management
- Innovation and Optimization
Ease of Use / UX
The tool offers a highly structured five-step workflow: build the survey, connect to the panel, monitor responses in real time, analyze with filters and quinn support, and share results through presentations or interactive dashboards. Everything is based on drag-and-drop modules and automated methods, avoiding complex manual statistical configurations.
The platform also streamlines work through automated quality controls:
- Automatic flags for responses that are too fast or slow.
- Detection of consecutive identical responses.
- Open text cleaners for nonsensical or copied responses.
- Custom flags based on user-defined criteria.
Pricing and Plans
The platform offers three main tiers: Business, Pro, and Enterprise, each with increasing users and capabilities.
- Business / 3 users: Designed for teams beginning to automate their growth, with full access to the AI-powered platform, AI-powered analytics and charting features, quinn assistant, and access to a subset of advanced or tracking methods.
- Pro / 5 users: Includes everything in Business plus access to both a subset of advanced methods and continuous tracking, implicit and qualitative methods, as well as support for studies in multiple languages.
- Enterprise / 10 users: Adds everything in Pro plus complex methods like Conjoint and Segmentation, PowerPoint export, API integrations, and enterprise security with single sign-on (SSO).
The platform also offers limited pilot studies for certain clients, which can help SMEs evaluate whether the platform is worthwhile.
Case Study
A healthy snacks company operating in multiple countries needed to identify which product attributes to prioritize for a new line of protein bars. Previously, these studies were outsourced to an external agency with turnaround times of 6 to 8 weeks.
Using quantilope, the marketing team set up a study combining MaxDiff (to determine the relative importance of 12 attributes such as ingredients, certifications, and flavor) with Van Westendorp/PSM (to identify the acceptable price range). The study was completed in 4 business days.
Results showed that consumers prioritized “high protein content” and “no added sugar” over “certified organic,” allowing the team to adjust the formulation before launch. Price analysis identified an optimal price point 15% higher than internal estimates. By bringing these studies in-house, the company cut decision times and no longer relied on external agencies for each product iteration.
Tool vs Alternatives
| Aspect | quantilope | Zappi |
|---|---|---|
| Main Focus | Automated advanced methods with emphasis on Category Entry Points, Mental Availability, and Better Brand Health Tracking (based on Ehrenberg-Bass Institute) | Pre-launch product and ad validation; three integrated systems: innovation, advertising, and brand health |
| Advanced Methodologies | 15 methods: MaxDiff, Choice-Based Conjoint, TURF, Van Westendorp/PSM, SIAT/MIAT (implicit tests), Key Driver Analysis, A/B Tests, Penalty Reward, NPS | MaxDiff, TURF, Screen It, Activate It, Optimize Pack, Optimize Price; no documented Conjoint or implicit tests |
| AI Features | quinn (assistant that suggests elements, interprets results, generates reports, translates findings); CEP Generator (generates 35 Category Entry Points per category) | Zappi Marketing Agents (large language models to generate concepts in 5 minutes); AI Quick Reports; AI Concept Optimizer |
| Brand Tracking | Better Brand Health Tracking with Mental Market Share, Mental Penetration, Network Size, Share of Mind metrics | Brand Health KPI Tracker; 3 Rs metrics framework (Reach, Resonance, Response) |
| Certifications | ISO 27001, ISO 20252 | ISO 27001, ISO 42001:2023 |
| Target Audience | Medium-sized SMEs, research agencies or insights consultancies | Specialized teams: Insights Managers, Insights Directors, VP of Insights, Centers of Excellence |
When to choose quantilope? For companies that need a variety of advanced methods (especially Conjoint and implicit tests) and want to build their brand strategy around Category Entry Points.
When to choose Zappi? For companies focused on ad validation by format (TV, digital, outdoor), rapid product concept generation with generative AI, or those operating in markets where Zappi’s AI normative data is available.
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FAQs
Is Quantilope a good option for SMEs?
This tool is suitable for medium-sized SMEs that already invest in market studies and want to apply advanced methods like MaxDiff, Choice-Based Conjoint, TURF, or implicit tests. For micro-businesses with basic survey needs, it may be more expensive than necessary.
Does it support multiple languages?
The platform supports multilingual studies with built-in automatic translations. The quinn assistant can generate results in multiple languages.
What makes Quantilope’s AI Category Entry Point Generator unique?
The AI Category Entry Point Generator is a free tool that, from a form where you enter industry, business type, category, and country, generates an initial list of 35 Category Entry Points specific to that category and sends a PDF report via email. These CEPs are based on the “7Ws” framework (Why, When, Where, While, With Who, With What, hoW Feeling) and serve as a foundation for brand growth strategies and tracking studies. It helps unlock consumer buying triggers and drive brand growth.
Does it offer free trials or pilot studies?
Quantilope offers limited trials or pilot studies for certain clients, typically one project with one of the automated advanced methods, as a way to evaluate the platform before purchasing a subscription. Specific conditions depend on the agreement with the sales team.