Make: Visual Automation with Artificial Intelligence to Connect Your Applications
Make is a no-code automation platform that allows you to create visual workflows by connecting with over 3,000 applications. Unlike other tools on the market, it uses a drag-and-drop editor that displays each step of the process as interconnected nodes, making it easier to understand and modify complex automations.
For small and medium enterprises, a solution that lets you visualize and manage automated processes is a major operational advantage. The platform connects productivity, marketing, e-commerce, and AI tools into automated workflows, enabling small teams to work more efficiently without relying on developers. The visual interface is accessible yet powerful, with advanced features like AI agents and code execution.
AgentAya Verdict
Make stands out for its visual approach and the ability to handle complex automations with multiple branches. The scenario editor allows you to see how data flows between applications, which is invaluable when workflows grow in complexity. Its main strength lies in the balance between accessibility for users without technical experience and flexibility for those who need advanced customization.
The interface and documentation are English-only. The free plan offers 1,000 monthly credits—more generous than some alternatives—but limits you to just 2 active scenarios, which may not be enough for SMEs with multiple processes to automate.
Our recommendation: For SMEs that need automations with multiple steps and conditions, Make offers a unique combination of visualization and power. Its credit-based billing model (where each module action consumes one credit) can be more predictable than competitors’ individual task-based models, especially for extensive workflows.
Score Breakdown
| Category | Score | Description |
|---|---|---|
| Features and Capabilities | 5.0 ⭐⭐⭐⭐⭐ | Visual scenarios, AI agents, code execution, MCP server, and orchestration tools |
| Integrations | 4.0 ⭐⭐⭐⭐ | Over 3,000 applications, including 400 artificial intelligence tools |
| Language and Support | 4.0 ⭐⭐⭐⭐ | Interface and documentation exclusively in English |
| Ease of Use | 5.0 ⭐⭐⭐⭐⭐ | Intuitive visual editor with interconnected nodes that facilitate understanding of complex workflows |
| Value for Money | 4.0 ⭐⭐⭐⭐ | Free plan with 1,000 credits; credit-based billing more predictable for extensive workflows |
Overall AgentAya Score: 4.6 / 5 ⭐⭐⭐⭐
A powerful platform with superior visualization for complex automations. The visual approach partially compensates for the language barrier, although Spanish-speaking SMEs will need to adapt to an entirely English interface.
Ideal For
- SMEs that need automations with multiple steps and conditions
- Marketing and operations teams managing complex workflows
- E-commerce businesses that need to connect stores with marketing tools
- Organizations that want to implement AI agents with visual control
Not Ideal For
- Businesses that need more than 2 active scenarios without paying for a subscription
- Users who prefer simple, linear automations without branches
Key Features
- Scenarios: Visual workflows that connect applications through trigger, action, and search modules represented as interconnected nodes
- Make Grid: A holistic view of the automation ecosystem that allows you to visualize and analyze all scenarios, connections, and data flows in real time
- Make Code: Execution of custom JavaScript or Python code within scenarios for advanced logic and data transformation
- Routers and Filters: Tools to create conditional branches and filter data based on specific criteria
- Pre-built Templates: Library of over 7,000 ready-to-use scenarios that accelerate implementation
- Sub-scenarios: Ability to chain scenarios for modular and reusable workflows
- Real-time Monitoring: Visual supervision of executions with detailed logs to identify and troubleshoot issues
With these features, you can automate data synchronization between e-commerce platforms and marketing tools, manage leads from forms to CRM systems, generate and publish content across multiple channels, and orchestrate workflows with data-driven decisions.
AI Functions
- Make AI Agents: Artificial intelligence agents configurable through natural language that can make adaptive decisions in real time
- Make MCP Server: A protocol that allows connecting external AI tools like ChatGPT or Claude with Make scenarios to execute actions in connected applications. Available on all plans, including the free plan
- AI Content Extractor (beta): Extraction of structured text and metadata from PDF files, images, and audio directly within scenarios
- AI Web Search (beta): Integrated web search with structured outputs to incorporate updated data into automations
- Make AI Tools (beta): A set of 9 pre-configured AI modules including sentiment analysis, text categorization, information extraction, summarization, translation, language identification, text standardization, text chunking, and custom requests. Includes 10 million input tokens and 10 million output tokens monthly per organization at no additional cost during the beta. Available for all paid plans, with the option to use Make’s AI provider or connect your own OpenAI, Anthropic, or other provider key
Make’s AI agents go beyond traditional rule-based automations—they interpret natural language instructions, choose the best route based on context, and adapt to unforeseen situations. They’re especially useful for tasks that would be too complex to configure manually.
The platform connects with over 400 artificial intelligence applications, including OpenAI (ChatGPT, Sora, DALL-E, Whisper), Anthropic Claude, Google Gemini, Perplexity, and open-source models like DeepSeek.
Integrations
Make offers a wide variety of native integrations organized into categories such as artificial intelligence, productivity, e-commerce, communication, CRM, marketing, and development.
Important: Make classifies its applications into three availability levels:
- Standard apps: Available to all users, including the free plan
- Paid plan apps: Require Core, Pro, Teams, or Enterprise subscription
- Enterprise apps: Exclusive to the Enterprise plan
Notable integrations include:
- Google Sheets, Gmail, Google Drive, Google Calendar, Google Docs, Google Forms
- Slack, Discord, Microsoft Teams, Microsoft Outlook, Microsoft 365 Excel
- Notion, Airtable, Trello, ClickUp, monday.com
- Shopify, WooCommerce, Stripe
- HubSpot CRM, Pipedrive CRM, Salesforce
- Mailchimp, Brevo, ActiveCampaign
- OpenAI (ChatGPT, Sora, DALL-E, Whisper), Anthropic Claude, Google Gemini, Perplexity
- WhatsApp Business Cloud, Telegram Bot, LINE
- Facebook Lead Ads, Instagram for Business, LinkedIn, TikTok
The platform includes WhatsApp Business Cloud as an available integration, which is relevant for the Spanish-speaking market where this messaging application has high penetration.
Make provides access to over 300 endpoints of its public API for custom integrations, with rate limits per minute that vary by plan (from 60 on Core to 1,000 on Enterprise). The free plan does not include API access. For services without native integration, the HTTP application allows connecting to any service with an API.
Data Security and Compliance
Make implements two-factor authentication (2FA) as a configurable option for all accounts. The platform offers single sign-on with Google, Facebook, and GitHub for all users. Enterprise plans add custom corporate SSO through identity providers compatible with OAuth2 (OIDC) or SAML2, such as Okta and Microsoft AD, as well as domain claiming functionality to enforce SSO for all users under a specific domain.
The platform complies with the General Data Protection Regulation (GDPR), holds ISO 27001 certification, and has completed a SOC 2 Type II audit, demonstrating its commitment to industry security standards. The infrastructure is hosted on Amazon Web Services (AWS) with location options in the European Union and North America.
Regarding access controls, Teams and Enterprise plans include team management with differentiated roles and permissions, audit logs to monitor user actions, and governance tools to maintain control over the automation ecosystem. The Enterprise plan adds an on-prem agent for secure access to internal networks and enterprise applications like SAP.
Language: Customer Service and Interface
The user interface is available only in English. The help center, official documentation, and Make Academy training resources are also in this language.
Customer support varies by plan. The free plan offers self-service resources and access to the user community. Paid plans include technical support, while the Enterprise plan provides 24-hour priority assistance and access to a value engineering team for strategic guidance.
AI Language
Make’s AI features can process content in multiple languages, depending on the capabilities of the underlying models. When using OpenAI, Anthropic Claude, or Google Gemini integrations, you can configure instructions and receive responses in your preferred language.
In addition to the multilingual capabilities of integrated AI models, Make offers native integrations with specialized translation tools such as DeepL, Trados, and Smartcat. This allows creating workflows that combine high-quality machine translation with human review, useful for SMEs managing content in multiple languages.
For automations that do not rely on natural language processing—such as data transfer between applications, file synchronization, or conditional logic based on numerical values—the interface language is not a functional limitation.
Mobile Access (iOS, Android)
Make offers mobile applications for iOS and Android that allow using the device as a scenario trigger (photo capture, location, incoming calls) and executing existing scenarios remotely. However, creating and editing scenarios requires browser access from desktop devices, where the visual editor can be fully utilized.
Support, Onboarding Process, and Account Management
The Make Academy, an online learning platform, offers free courses from beginner to advanced levels, as well as certifications for users of all levels. The template library with over 7,000 pre-built scenarios helps new users get started, allowing them to implement common automations without configuring from scratch.
The Enterprise plan includes access to the Value Engineering Team for personalized onboarding and strategic guidance. Enterprise customers also receive dedicated support for information security compliance.
The Make community allows connecting with other users to exchange ideas, resolve questions, and share experiences. This community is especially useful for SMEs looking to learn from similar use cases before implementing their own automations.
Ease of Use / UX
Make stands out for its node-based visual editor. Each module in a scenario is represented as a circle connected by lines showing the data flow. This graphical representation facilitates understanding complex automations and allows quickly identifying where to add conditions, filters, or branches.
The learning curve is moderate. Creating a simple two-step scenario is accessible to users without technical experience, but leveraging advanced features like routers, iterators, or custom code requires familiarity with the platform.
An SME could quickly gain value by using pre-built templates for common use cases like syncing Facebook Lead Ads prospects with Google Sheets, or sending Slack notifications when new orders are received in Shopify.
Pricing and Plans
Make structures its plans into five tiers with monthly or annual billing (with discounts for annual payment):
- Free plan: Includes 1,000 monthly credits, up to 2 active scenarios, access to the no-code visual builder, over 3,000 standard applications, routers and filters, and a minimum 15-minute interval between scheduled executions. Does not include API access.
- Core plan: Unlocks unlimited active scenarios, scheduled executions with intervals as short as 1 minute, expanded data transfer limits, and access to the Make API (60 calls/minute).
- Pro plan: Adds priority scenario execution, custom variables, and full-text search in execution logs. Credits with annual billing do not expire monthly but after 12 months.
- Teams plan: Includes team management with roles, scenario template creation and sharing, and collaborative features. Credits with annual billing also do not expire monthly.
- Enterprise plan: Offers custom function support, enterprise application integrations, 24-hour priority assistance, access to the value engineering team, credit overage protection, advanced security features, and up to 1,000 API calls per minute.
The billing model is based on credits: each module action in a scenario (such as adding a row in Google Sheets or retrieving data from Gmail) consumes one credit. Custom code execution consumes 2 credits per second of execution time.
Case Study
An online store selling artisanal products with a two-person team had a common problem: abandoned carts in Shopify weren’t receiving follow-up. Manually reviewing each case and copying the data to Mailchimp was time-consuming and often got postponed.
With Make, they set up a scenario that connects Shopify, Mailchimp, and Google Sheets. When a customer abandons their cart, the workflow automatically captures their data, adds them to a recovery list in Mailchimp, and records them in a spreadsheet for analysis.
The result: consistent follow-up without manual work, better recovery rate, and more time to focus on production and customer service.
Make vs Alternatives
| Aspect | Make | Zapier |
|---|---|---|
| Native integrations | 3,000+ | 8,000+ |
| Visual editor | Node-based with full flow view | Linear, step by step |
| Free plan | 1,000 credits, 2 active scenarios | 100 tasks, unlimited two-step Zaps |
| AI agents | Yes (Make AI Agents) | Yes (Zapier Agents) |
| MCP server | Yes (Make MCP Server, all plans) | Yes (Zapier MCP, beta) |
| Billing model | Per credit (module action) | Per task (successful action) |
| Code execution | JavaScript and Python integrated | Available on paid plans |
| Mobile app | Yes (iOS and Android, limited features) | Not available |
Make’s node editor makes it easier to visualize and modify complex workflows with multiple branches. Zapier has more integrations (8,000+) and a simpler linear editor for simple automations.
In billing, Make charges per module action (credit) and Zapier per successful action (task). For workflows with many steps, Make may be more expensive, though this will depend on volume on a case-by-case basis.
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FAQs
Is Make a good option for SMEs?
Yes, especially for SMEs that need automations with multiple steps and conditions.
Can Make be used for free?
Yes, the free plan includes 1,000 monthly credits and up to 2 active scenarios. This scenario limit can be restrictive for SMEs with multiple processes to automate.
Does Make have a mobile app?
Yes, Make offers applications for iOS and Android. These allow using the device as a scenario trigger and executing existing automations remotely, but they do not allow creating or editing scenarios.
What are the best alternatives to Make?
Zapier is the most direct alternative, with a greater number of native integrations but a linear editor instead of visual. n8n offers the possibility of installation on your own servers for organizations that require full control over their data.