Birdeye: AI Platform for Reputation Management and Local Visibility
Birdeye is a comprehensive customer experience platform. It belongs to the category of online reputation, local visibility, and conversational marketing tools. Its proposition combines AI agents, online review management, local listings, social media, and competitive analysis. This type of solution is increasingly crucial for SMEs that need to improve their digital presence without major investments in marketing or technical teams. This Birdeye review analyses whether it’s the best AI tool for online reputation and local visibility for small and medium businesses.
AgentAya Verdict
Birdeye stands out for its results-focused approach and its ability to automate key processes like review collection and AI content generation. It’s ideal for SMEs with multiple locations operating in compatible markets. However, the tool is primarily designed for the following countries: USA, Canada, UK, Australia, Mexico, Puerto Rico, Netherlands, and New Zealand. Many features (like MMS messages, local listings, or text channels) are only available in those regions. Additionally, its interface is only in English and support in other languages isn’t guaranteed.
We recommend Birdeye to businesses that can operate in English and verify that their key features are enabled in their country.
Score Breakdown
| Category | Score | Description |
| Features and Functionality | ⭐⭐⭐⭐ (4.5) | Multiple features (reviews, listings, social, insights) |
| Integrations | ⭐⭐⭐⭐⭐ (5.0) | Over 3,000 integrations including CRM, healthcare, finance, and commerce |
| Language and Support | ⭐⭐⭐ (3.0) | Good foundation, but coverage outside English-speaking markets should be verified |
| Ease of Use | ⭐⭐⭐⭐ (4.0) | Polished interface, moderate learning curve |
| Value for Money | ⭐⭐⭐ (3.7) | Great impact, though cost may be high for small businesses |
AgentAya Overall Score: 4 / 5 ⭐⭐⭐⭐
A highly recommended option for SMEs with digital visibility as a priority.
Ideal For
- SMEs with multiple branches or franchises needing to manage digital presence across multiple locations
- Local service businesses (restaurants, clinics, etc.) that depend on online reviews and search engine visibility
- Marketing teams with some technical capacity wanting to integrate data, CRM, and task automation
- Businesses located in the USA, UK, Canada, Australia, Mexico, Netherlands, New Zealand, or Puerto Rico
Not Ideal For
- Very small businesses with a single location, without budget for a complete platform or without the need to manage reviews at scale
- Unique industries requiring very specific features not covered by the tool
- Teams with no technical capacity who prefer easy-to-install solutions with basic features
- Companies with complex custom software workflows unable or unwilling to adapt to the tool’s standard configuration
Key Features
- Automated review request and management across 200+ sites (Google, Facebook, Yelp, etc.)
- Request sending via email, SMS, or MMS depending on country (MMS available only in USA and Canada)
- Automatic timezone adjustment from the panel, with messages sent within accepted hours
- Centralised listing management to optimise local visibility and data consistency (address, phone, hours)
- Social media content publishing and scheduling from a single panel, with support for multiple locations
- Unified inbox for customer reviews, SMS, web chats, and social messages
- Dashboards and reports with reputation metrics, response rates, visibility, and customer sentiment
- Compatibility with voice and telephony services (landline and VoIP texting) in the USA and Canada
These features save time, reduce manual work, and improve customer conversion through automated reputation and interaction.
AI Features
Birdeye incorporates a generative AI layer called BirdAI, with proprietary models and customised agents.
Capabilities include:
- Proprietary LLM models and connectors with Anthropic, OpenAI, Gemini, Llama, Mistral, Stability, and DeepSeek
- Brand AI: define your brand’s voice, tone, style, and personality by training the AI with business information
- Industry AI: adapts models to each sector (healthcare, finance, retail, etc.) while respecting standards like HIPAA or FINRA
- Brand control: approval rules, language limits, and regulatory compliance
- Sector benchmarks and trends: compare your company’s performance and detect emerging patterns by industry
Birdeye has a suite of specialised autonomous agents:
- Review Generation Agent: automates review requests
- Review Response Agent: responds to reviews in brand tone and language
- Social Publishing Agent: generates and schedules multichannel social posts
- Social Engagement Agent: manages incoming messages and responses
- Listings Optimisation Agent: optimises local listings with AI
- Lead Generation Agent: qualifies and follows up on leads automatically
- Template Design Agent: creates visual templates consistent with the brand
- Reporting Agent: produces automatic reports with natural language
- Custom Agent: create custom agents with your own data
All agents operate under Brand AI and Industry AI rules, ensuring compliance, consistency, and context in every interaction. Users often highlight the ability to maintain corporate tone consistency and delegate automatic responses without losing authenticity. BirdAI doesn’t use customer data to train external models and operates under reinforced privacy and audit protocols.
Integrations
Birdeye integrates with over 3,000 business applications, including:
- CRM: Zoho CRM, Salesforce, Keap, HubSpot, ServiceCore
- Accounting and billing: QuickBooks Online/Desktop, Zoho Books, Netsuite, MYOB, Peachtree
- Service management: Jobber, ServiceTitan, Housecall Pro, FieldEdge
- Payments and e-commerce: Square, Stripe, Shopify
- Marketing tools: Mailchimp, Smartsheet, Squarespace, HighLevel
- Automotive, healthcare, hospitality, education, and retail: standard and premium integrations by vertical
The tool has an open API and support for custom integrations. Birdeye also allows connecting WhatsApp Business accounts directly from the control panel, integrating messaging with the unified inbox.
Data Security and Compliance
Birdeye has enterprise-level security and multiple certifications.
Key measures and official policies:
- bcrypt encryption with random salt for passwords
- Card tokenisation through external processor; no financial data stored
- Data encryption in transit and at rest with algorithms ≥ 1024 bits
Compliance and independent verification:
- HIPAA (with Business Associate Agreement available)
- GDPR (independent verification and SCC clauses for EEA, UK, and Switzerland)
- CCPA (access, restriction, and deletion requests processed within 45 days)
- PCI DSS 3.1, SOC 2, SOC 3, ISO 27001
Infrastructure on AWS (USA) with audits and continuity planning. “Enterprise-Ready” certification by Skyhigh Networks CloudTrust™. Doesn’t use customer data to train AI.
Generative AI policy (2025): promotes transparency, human oversight, privacy, social responsibility, and ethical model review.
Complies with the EU-U.S. Data Privacy Framework, supervised by the FTC.
In summary, Birdeye offers one of the most robust security frameworks in its SaaS category.
Language – Customer Support and Interface
The interface and help documentation are available in English. Customer support operates 24/7 via chat, email, and phone, though complete coverage in other languages should be confirmed case by case.
AI Language – The Tool Itself
BirdAI offers native translation of reviews and responses, and generates content in the customer’s language through contextual AI.
Users can define custom prompts to control the tone, language, and style of responses. Additionally, BrandAI module rules take priority over individual prompts: if a company defines “always respond in a specific language,” the AI will block any contrary instruction.
In summary, Birdeye doesn’t have a translated interface, but it does have operational multilingual AI consistent with brand voice.
Mobile Access
Birdeye offers mobile apps for both iOS and Android. This allows managing messages and alerts from mobile. Translation features and automatic review responses are also available in the mobile app. The apps are functional especially for monitoring reviews and quick responses, though some deep analysis or advanced configuration features may require desktop access. For SMEs that mainly want to monitor from mobile, it works well, but initial setup is best done from the web version.
Support, Onboarding, and Account Management
Birdeye has a solid ecosystem of educational resources and specialised support.
The onboarding process includes webinars, guides, videos, and case studies designed for multi-location businesses. The official help centre also offers detailed articles for configuring key modules (reviews, social, WhatsApp, AI, etc.) and access to a dedicated help team, available 24/7. From the personal interface, you can start a chat with the support team and easily access tutorials, the help centre, and news.
In non-English markets, there may be delays or English-only materials, so validating with the sales team whether localised onboarding or documentation is available is recommended.
The company also organises Birdeye View, an annual event bringing together local marketing experts and presenting BirdAI ecosystem news.
Ease of Use / UX
The interface is modern, simple, and well-designed. However, given the volume of features (reviews, listings, social, insights, competitors, etc.), SMEs need to invest some time to configure the tool correctly. The setup process is guided step by step by the platform itself, and once implemented, results can be seen quickly. A highlight is how easy it makes reviewing AI-generated content before publishing, ensuring brand control.
Pricing and Plans
Birdeye offers subscription models that vary by number of branches, included modules (Reviews, Listings, Social, Insights), and workload volume. It offers a demo and 30-day free trial, with prices depending on country, location volume, and modules. For SMEs, it’s important to see which modules are needed, avoid unnecessary add-ons, and calculate ROI: if the tool helps attract new customers and improve reputation, the cost can be justified.
Case Study
A dental clinic with multiple locations, implemented Birdeye to manage reviews, listings, and automatic responses. Before using the platform, the clinic received little Google visibility, had a 3.8-star rating, and took days to see new comments.
After 90 days of implementation: average rating rose to 4.4 stars, review volume increased 120% thanks to automated post-appointment requests. New reviews improved local visibility on Google Maps, translating to an 18% increase in new patients.
Additionally, the marketing team spent less time manually monitoring review sites and could generate an automated weekly report for management. This type of story shows how an SME can achieve measurable improvements in visibility, reputation, and customer acquisition with Birdeye.
Birdeye vs Alternatives
Birdeye positions itself as a comprehensive platform for reputation, local visibility, reviews, and omnichannel communication.
Podium is more focused on customer messaging (SMS, chat) and review management, with less coverage of listings or complete marketing.
Drift is strong in live chat and conversation-based lead generation, less oriented toward reputation and multi-location visibility.
| Tool | Main Pros | Main Cons |
| Birdeye | Broad functionality for reputation, listings, social; higher support and “product direction” scores vs Podium | Potentially high cost for SMEs; more complex interface for beginners |
| Podium | Very good customer-business messaging handling (SMS, chat) for local businesses; simpler for single locations | Listing and local visibility features less complete; limited scalability for multiple locations |
| Drift | Excellent live chat, good conversation-based lead generation; ideal for sales teams wanting quick conversion | Not as powerful in reputation or review management; more sales-focused than local SME visibility |
FAQs
Is Birdeye a good tool for SMEs?
It depends on the country and localisation needs, but Birdeye can be a good choice for SMEs wanting to improve online visibility, manage reviews, and automate reputation marketing.
What are the best alternatives to Birdeye?
Alternatives include Podium (simpler and focused on messaging + reviews) and Drift. Evaluate based on scale, budget, and required functionality.
Do I need technical experience to use Birdeye?
No deep AI knowledge is required, but dedicating time to configuration, CRM integration, and defining review flows is recommended to get value quickly.
How long does it take to see results with Birdeye?
According to the platform itself, improvements in reviews and visibility are observed in the first 90 days.