Semrush: The Most Complete SEO and Marketing Platform
Semrush is one of the most comprehensive and recognized platforms in the world for digital marketing and SEO. Its offering combines advanced tools for search engine positioning, content marketing, competitive analysis, advertising management, and social media monitoring. This review analyzes why it’s considered the best AI tool for comprehensive marketing and SEO, especially useful for SMEs looking to optimize their digital presence and maximize results with data-driven strategies. In an environment where online visibility defines growth, Semrush offers small and medium-sized businesses an all-in-one ecosystem to research keywords, analyze competitors, and generate AI-optimized content.
AgentAya Verdict
This tool is established as the most complete marketing suite on the market. It offers a 360° view of a business’s digital performance and combines technical analysis with AI tools to generate effective strategies. It’s ideal for SMEs with a moderate budget who want to centralize SEO, advertising, social media, and content on a single platform. Its strong point is the integration between tools: from technical website analysis to AI content creation. The initial learning curve can be moderate, but the platform compensates with high-level training resources and multilingual support.
Recommendation: the best option for SMEs seeking sustainable growth in digital marketing with artificial intelligence support.
Score Breakdown
| Category | Score | Description |
| Features and Functionality | 4.8 ⭐⭐⭐⭐ | Comprehensive suite with over 55 tools for SEO, PPC, and content. |
| Integrations | 5.0 ⭐⭐⭐⭐⭐ | Native connection with Google, Looker Studio, and access to App Center with third-party apps. |
| Language and Support | 5.0 ⭐⭐⭐⭐⭐ | Interface and support available in multiple languages. |
| Ease of Use | 4.0 ⭐⭐⭐⭐ | Robust platform with moderate curve; excellent documentation. |
| Value for Money | 4.0 ⭐⭐⭐⭐ | High value, although with plans more suitable for moderate budgets. |
AgentAya Overall Score: 4.9 / 5 ⭐⭐⭐⭐⭐
An all-in-one marketing solution with balance between power, precision, and multilingual support.
Ideal for:
- SMEs and agencies with active SEO and PPC strategies.
- Content marketing teams requiring integrated AI tools.
- Digital consultancies managing multiple projects or clients.
Not ideal for:
- Individual entrepreneurs with limited budgets.
- Businesses that only need basic SEO audits.
- Companies looking for a lightweight tool without a technical learning curve.
Main Features
- Keyword research: Detects terms with high organic traffic potential.
- Technical SEO audit: Identifies errors, opportunities, and improvements on the website.
- Competitive analysis: Compares domains, backlinks, and advertising strategies.
- AI content marketing: Generates ideas, titles, and briefs through ContentShake AI.
- Social media management: Schedules and analyzes posts from a central panel.
- Advertising and PPC: Optimizes campaigns on Google Ads and social networks.
These functions help SMEs save time and money by unifying their marketing operations in a single reliable and automated tool.
AI Functions
Semrush integrates AI into multiple areas of its ecosystem:
- SEO Writing Assistant analyzes content in real-time and recommends improvements in readability, keywords, and tone.
- ContentShake AI generates optimized drafts for blogs or landing pages according to search intent.
- Semrush Copilot, its strategic AI assistant, suggests personalized actions based on user data.
- AI SEO Toolkit allows monitoring visibility in search engines, analyzing mentions, and generating automatic briefs, even for searches in LLMs like ChatGPT.
- AI PR helps obtain media coverage cited by AI.
These functions not only automate tasks but also provide contextual intelligence that allows marketing teams to make faster and more informed decisions.
Integrations
Semrush integrates natively with Google Analytics, Google Search Console, Google Ads, Looker Studio, and social media platforms.
Its key functionality is the API, which offers unlimited possibilities to view Semrush data without going through the user interface, enabling complete automation. The API is ideal for:
- Big Data analysis at high speed.
- Improving proprietary software or creating custom widgets and dashboards.
- Benefiting from competitive data in organic searches, paid ads, and backlinks.
The API accesses a vast volume of data including 27 billion keywords, 808 million domains, and 43 trillion backlinks, covering 142 geographic databases and 16 languages, with historical data from 2012.
Additionally, the platform has an App Center that allows integration with specialized third-party tools in advertising (like AdClarity) and automation, expanding functionality for custom workflows.
Security and Data Compliance
Users retain full ownership of their data within Semrush. The company employs encryption protocols in transit and at rest, with secure servers and multi-step verification. It complies with major international privacy regulations, including GDPR and CCPA. The privacy policy is detailed, providing a high standard of enterprise-level compliance.
Language – Customer Support and Interface
The tool is fully translated into multiple languages, with technical support via chat and email during extended hours. The interface, documentation, tutorials, and Semrush Academy are also available in multiple languages, facilitating adoption by SMEs in international markets.
Language – The Tool Itself
Semrush’s AI is designed for multilingual content creation. Its main writing assistance tool, SEO Writing Assistant (SWA), works best in English but offers limited assistance in a total of 18 languages, including:
German, Russian, French, Italian, Portuguese (and Brazilian Portuguese), among others.
Other AI functions have broader or more limited support:
- Readability analysis is available for 32 languages (including French, German, Italian, Portuguese, and Croatian).
- Rephrasing assistant works in all languages supported by OpenAI.
- Tone check is only available in English.
International SMEs can use the Content Marketing module to create optimized briefs and articles in multiple key languages.
Mobile Access
Semrush has mobile applications for iOS and Android, useful for monitoring basic SEO metrics and campaigns. However, the mobile experience is limited compared to the web version: advanced functions like audits or backlink analysis are restricted. It’s ideal for light tracking and quick reviews on the go.
Support, Onboarding Process, and Account Management
The platform offers guided onboarding with tutorials, interactive resources, and official certifications. The support team includes multilingual assistance and personalized webinars. Semrush Academy provides free courses with certification, allowing users to learn SEO and digital marketing directly within the ecosystem. This makes it one of the most accessible platforms for SMEs without prior marketing experience.
Ease of Use / UX
Semrush’s design is robust and modern, with an interface that centralizes all tools in an intuitive dashboard. The initial learning curve can be moderate, but is compensated with clear documentation and localized support. An SME can start obtaining real value (like a complete SEO report or AI content ideas) from their first week of use.
Pricing and Plans
Offers various plan levels with a structure that adapts to different business needs and data volumes.
- Free trial: The platform offers a free trial so users can experience its functionalities before committing to a subscription.
- Plan types: Plans include levels designed for:
- Pro: Ideal for freelancers and individual projects.
- Guru: Oriented to small businesses and agencies with advanced content needs, historical data analysis, and integration.
- Business: Designed for medium-sized companies, large agencies, and companies with large data volumes and the need for expanded limits.
In addition to standard plans, Semrush offers add-ons (like My Reports and Additional Users) and the option of custom plans for enterprise solutions.
Case Study
An e-commerce SME used Semrush to scale its organic traffic. In three months, they combined the SEO Writing Assistant to optimize their blog and the technical audit module to correct indexing errors. The results: 45% increase in organic visits and a 30% reduction in advertising spend thanks to better Google positioning.
Tool vs Alternatives
| Aspect | Semrush | Ahrefs | Moz Pro |
| Focus | Comprehensive marketing with AI | Backlink analysis and technical SEO | Traditional SEO with educational focus |
| AI | Intelligent assistants and strategic Copilot | Limited to predictive analysis | No integrated AI |
| Integrations | Google, Looker, Trello, social media | Google, Data Studio | Google and Zapier |
| Ideal for | SMEs seeking total digital marketing management | Technical analysts and SEO agencies | Freelancers and SEO educators |
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FAQs (Frequently Asked Questions)
Is Semrush good for SMEs?
Yes. It centralizes SEO, advertising, content, and social media in a single tool.
Does it support multiple languages?
Yes, both the interface and support, and some AI functions are available in multiple languages.
Does Semrush have a mobile app?
Yes, for iOS and Android, although limited to basic monitoring and tracking.
What AI tools does Semrush include?
ContentShake AI, SEO Writing Assistant, AI SEO Toolkit, and Semrush Copilot.