Simplified: AI Platform for Marketing, Design, and Automation
Simplified is an AI-powered platform that combines marketing tools with advanced AI agent orchestration. While it functions as a digital marketing tool, its customizable intelligent assistants also place it in the “AI agents” category. This duality enables it to go beyond simple content creation: it offers no-code visual automation, connections to models like ChatGPT, Claude, or Gemini, image, video, and voice generation, and direct social media publishing—all within integrated, flexible workflows. Its versatility makes it especially useful for SMEs looking to automate tasks without relying on developers.
For any startup or small team, having a tool that brings together assisted writing, graphic design, video editing, post scheduling, and AI agent automation represents a significant operational advantage. By centralizing these processes in a single environment, this platform can help reduce fragmentation across tools, decrease manual workload, and accelerate multichannel campaign development, with support for over 30 languages.
AgentAya Verdict
This tool is an attractive option for small businesses, freelancers, and marketing teams with limited resources who want to launch content, social media, or automation campaigns without hiring developers. Its greatest strength is bringing text, image, and video generation together with automated task coordination in a single environment. However, it has limitations: generated content quality may require human review, the credit system can be complex, and some advanced features may require a learning period. For SMEs, it’s a viable tool but not a guarantee of results without manual adjustment.
We recommend trying the free plan, validating whether workflows suit your language and market, and considering actual costs when scaling. If the business needs to orchestrate multiple AI models without code, Simplified is a good option; if highly specialized content or heavily customized workflows are required, dedicated alternatives may be better.
Score Breakdown
| Category | Score | Brief Description |
|---|---|---|
| Features and Functionality | ⭐⭐⭐⭐⭐ (5.0) | Many integrated features (text, design, video) |
| Integrations | ⭐⭐⭐⭐ (4.0) | Good native integrations (Slack, WhatsApp, etc.) |
| Language and Support | ⭐⭐⭐⭐ (4.0) | Supports 25+ languages; long-form content generation requires payment |
| Ease of Use | ⭐⭐⭐⭐ (4.0) | User-friendly interface, though initial learning curve |
| Value for Money | ⭐⭐⭐ (3.5) | Good for SMEs, but credit system can add up |
AgentAya Overall Score: ⭐⭐⭐⭐ 4.5 / 5
Simplified is a good option for SMEs, with practical caveats\
Ideal For
- Freelance marketers or content creators managing social media, blogs, or videos.
- SMEs that need to launch marketing campaigns without an internal technical team.
- Small teams looking to automate repetitive content, design, and publishing workflows.
- Small labels, agencies, or online stores that want to integrate image, video, and text generation without subscribing to multiple tools.
Not Ideal For
- Very large companies with their own AI infrastructure or highly complex custom AI/ML workflows.
- Highly regulated industries requiring extreme oversight of generated content or enterprise-level AI integration with SSO/SAML without customization.
- Businesses that already use several specialized AI tools and prefer exchanging only high-level content without unified workflows.
- Users who depend on native-language technical support or AI training specifically adapted to their local language (this may vary).
Key Features
- Integrated graphic design: editable templates, text-to-image generation, short videos, and thumbnails.
- Content generator: automatic writing for blogs, articles, social media posts.
- Video creation: video generation, automatic subtitles, clip trimming, and ads with AI virtual presenters in vertical formats.
- Social media planning and publishing: calendar, scheduler, social inbox, analytics.
- AI agent orchestration: multiple connected models, visual workflows, chained task automation.
- No-code visual editor.
- Competitor analysis: automated monitoring of competitor strategies on social media.
For SMEs, these features allow unifying all tasks in a single tool, ensuring greater control over workflows. This means fewer licenses, less time invested, and more operational efficiency.
AI Functions
- AI content generation: articles, blogs, essays, and ad copy with automatic tone adaptation.
- Intelligent graphic design: creation of thumbnails, presentations, ads, and visual posts based on text.
- Automated video creation: video generation, subtitling, clips, and editing from text or existing content.
- Automated social media scheduling: calendar management, scheduling, and automatic responses across multiple platforms.
- Collaborative AI agents: coordination between different models within an integrated workflow. Supports OpenAI models (GPT-4, GPT-4 Turbo, GPT-3.5), Anthropic (Claude 3.5 Sonnet, Claude 3 Opus, Claude 3 Haiku), Google (Gemini 1.5 Pro, Gemini 1.5 Flash, Gemini Ultra), and open-source models like Llama 3 and Mistral. The platform allows automatic selection of the optimal model based on cost, speed, and quality, or using your own API keys for greater control.
- Automated conversations: AI-integrated chatbot for customer service, marketing, or support on websites or WhatsApp.
- UGC videos with virtual presenters: ad generation with AI avatars that present products naturally, mimicking the authentic style of creators and influencers. Optimized for vertical formats like TikTok, Reels, and Shorts.
- Complete ad creation: full generation of advertising campaigns (visuals, copy, and formats) from product data, audience, and objective, with native optimization for Meta, Google, TikTok, and LinkedIn.
- Nano Banana Pro post generator: social media content creation trained on high-performing posts, with automatic platform adaptation and real-time trend incorporation.
- Social media competitor analysis: automated monitoring of competitor strategies on Facebook, including engagement patterns, top-performing formats, posting frequency, and content driving follower spikes.
Simplified connects multiple AI functions within structured workflows. This allows SMEs to automate from planning to final publishing, with coherence and without constant manual intervention.
Integrations
- Social media: Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profile (comments, mentions, messages, and reviews).
- Content and design platforms: WordPress, Webflow, Shopify, Google Drive, and Google Sheets.
- Messaging and automation: WhatsApp (via Meta for Developers), Facebook Messenger, and Slack.
- Authentication and identity: integration with Azure Active Directory via SAML for secure single sign-on (SSO).
- API connection: ability to connect external tools, like WordPress.org sites, using API keys generated from Simplified.
Integrations are designed for the digital environments SMEs use most. From publishing directly to WordPress.org via API to managing WhatsApp or social media messages, these connections reduce manual steps and boost operational efficiency. For SMEs with technical capabilities, Simplified offers advanced integration options through custom API keys.
Security and Data Compliance
The tool states it follows security best practices to protect user data. Payment transactions are processed through Stripe, a Level 1 PCI-compliant provider (the strictest in the payments industry), ensuring financial data is encrypted and protected in transit and at rest.
For privacy and data control, users retain ownership of data processed within the platform. The tool allows revoking access to social accounts (like Facebook, Instagram, or TikTok) directly from each network’s settings, and while this disconnects the account from Simplified, scheduled content is not lost. This gives SMEs flexibility to manage access to their digital channels without compromising their information. On data usage, the company states it does not use personal data or data from connected accounts (like Google or YouTube) to train generalized AI models. Additionally, it commits to complying with applicable international regulations like GDPR and CCPA. Data processing is strictly limited to functional platform improvement.
No explicit references to security certifications like ISO 27001 or a public data retention policy were found.
Language – Customer Support and Interface
The platform has a multilingual website, help center, and documentation. Technical support is available via email and in-platform chat, with 24/7 support for subscribers. The interface is available in multiple languages.
AI Language – The Tool Itself
Simplified’s artificial intelligence supports content generation in over 25 languages, including English, French, German, Portuguese, Japanese, and Arabic. Users can select the desired language in AI templates or write commands specifying the language. The tool recognizes prompts in multiple languages and can generate functional and natural content. In some cases, and depending on topic complexity, content may require review to ensure the right tone.
It’s possible to generate content in your preferred language even from the free plan. To do this, simply access the AI writing panel, choose a tool or template, select your desired output language, and click generate. However, some advanced features like the long-form text writer do require a paid subscription. The basic AI assistant—which allows creating captions, hashtags, and short copy—remains available on the permanent free plan.
Mobile Access
It offers a mobile application available for iOS (iPhone and iPad), from which content generation, graphic design, and post scheduling features can be accessed. The app has strong adoption with over 100,000 downloads, reflecting sustained interest from creators and marketing teams who need to work on the go. However, some App Store reviews have reported issues related to loading failures and intermittent performance on certain features.
There is also an Android version available publicly, expanding its reach to users outside the Apple ecosystem. Additionally, a native macOS application is currently in development.
It’s important to clarify that mobile subscriptions are independent from website subscriptions: the plan purchased in the app unlocks premium features only within the mobile environment, but does not grant full access to the web version. For comprehensive use of all available features, a subscription must be purchased directly from the official website.
Support, Onboarding, and Account Management
Simplified offers a support and learning structure designed for users without technical experience:
Main support channels:
- Help center: with articles, tutorials, and FAQs.
- Integrated 24/7 chat: for subscribers, accessible from the yellow icon within the platform.
- Email support: with 24-hour response time.
Learning resources:
- Simplified Academy: educational materials in their academy.
- YouTube channel: video guides on YouTube.
Support access methods:
- From the user panel (profile picture → “Talk to support”).
- Direct chat access (“Send us a message”).
- Article search (“Search for help”).
The onboarding process is agile and guided, with visual materials. Account management allows changing plans, adding users, and configuring roles. For SMEs without a technical team, the learning curve is accessible.
Ease of Use
The interface is clean and similar to other tools on the market, allowing non-technical users to get started immediately. Users report being able to generate content within minutes, though they also note that the wide variety of features can create an initial learning curve and that some advanced functions take time to master. Overall, an SME can get value from this tool quickly, but achieving maximum performance will require investing time in optimization.
Price and Plans
Simplified offers a permanent free version, though very limited. It’s ideal for entrepreneurs and small teams in early stages wanting to test the tool and its basic functionalities. This tier includes essential features like design, basic content editing, and limited storage.
For those needing multilingual content, greater capacity, or team collaboration, scalable paid plans unlock advanced tools: AI content generation, social media management and analytics, automatic subtitling, intelligent workflows, and configurable AI agents.
The plan structure adapts to different team sizes and operational levels, from freelancers to established agencies. An enterprise option with custom terms is also available for organizations needing advanced automation, user control, priority support, and dedicated training.
Simplified offers monthly or annual subscriptions, and some plans include free trials to explore features before committing.
Case Study
An online store managing content, design, and social media with a small team (2 people). Previously, they used three different tools for text generation, graphic design, and post scheduling, spending about 15 hours per week switching between programs, exporting images, and adapting formats. After adopting Simplified, they automated the workflow: from an initial set of instructions, they scaled to a workflow that generated blog posts (text + main image), adapted the image for Instagram, generated short video, and scheduled publishing to WhatsApp Business and Facebook/Instagram. Result: 90% reduction in tool switching and approximately 10 hours saved weekly, freeing up time to focus on business strategy instead of operational production.
Tool vs Alternatives
Simplified
Simplified is a comprehensive AI platform oriented toward marketing and content creation. It offers integrated tools for AI-assisted writing, graphic design, video editing, and social media publishing. A notable advantage is that its AI assistant can generate text in over 30 languages, making it easy to create multilingual content for different audiences.
Podium
Podium is a solution focused on customer interaction and online reputation management, rather than content generation. It allows businesses to obtain and manage reviews, communicate with customers via text messages, send SMS marketing campaigns, and process payments by message. It helps centralize customer communications to streamline service. Regarding languages, it offers support in multiple languages, facilitating use by bilingual teams or diverse audiences.
Birdeye
Birdeye specializes in online reputation management and customer feedback. It’s a platform designed for local businesses, especially those with multiple locations, that need to centralize and automate tasks like review management, customer interaction via chat or SMS, satisfaction surveys, and business profile administration. Its AI includes agents that can respond to reviews, send reminders, post on social media, among other automated tasks. Although it operates primarily in English, its AI chatbot can interact in multiple languages, enabling multilingual customer service.
Conclusion
If an SME is looking for the best AI tool focused on marketing and content creation, Simplified has the advantage due to its ability to generate materials in various formats and languages with a high level of automation. On the other hand, if the priority is customer service, review management, and online reputation, Podium or Birdeye may be more suitable options due to their specialized focus on customer experience and direct communication.
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FAQs (Frequently Asked Questions)
Is Simplified a good tool for SMEs?
Yes. Simplified is suitable for SMEs that want to automate content creation, design, and publishing without having a large technical team. However, users should review whether language, support, and costs fit their context.
Does it support multiple languages?
Simplified offers multilingual support through translated documentation, email, and chat on some plans, though not all elements are fully localized. The AI accepts prompts in 25+ languages and generates content accordingly.
What are the best alternatives?
It depends on the use case: for pure content generation, consider tools like Jasper or Copy.ai. For online reputation and customer service, alternatives like Podium or Birdeye. If the focus is agent orchestration, more specialized automation tools may be worth evaluating.
Is the free plan worth it?
Yes, as a starting point. The free plan allows getting to know the platform, exploring functionalities, and testing basic workflows. Before scaling, AI credits, users, and required integrations should be evaluated.
Can multiple AI models be connected in Simplified?
Yes. The tool allows connecting ChatGPT, Claude, Gemini, and others, combining them in no-code workflows.