Simplified: The All-in-One AI for Images and Social Marketing

Simplified is a digital marketing platform that’s gained traction by bundling multiple tools—design, copywriting, and social media scheduling—into a single subscription. Here, we’re focusing on its AI image creation module, which is integrated with its graphic editor and template library.

This tool sits in the Design, Marketing, and AI Image Creation category. Its real value lies in the synergy: an SME can generate an image, add text, and schedule the post, all without leaving the same interface.

AgentAya Verdict

Simplified is the most practical solution for the marketing manager who needs to optimise their time. However, our testing revealed that its image generation engine is inconsistent and struggles to interpret prompts requiring complex composition and photorealistic detail (like placing one object on top of another). Its value lies almost entirely in the end-to-end integration—the seamless way an image, once generated (or imported from another source), becomes a publish-ready marketing asset.

The quality of images generated directly from prompts is often generic or fails in composition. This isn’t the right tool if high-end visual quality or conceptual precision is your top priority.

Simplified works best for: SMEs and freelancers with heavy social media publishing needs. It’s the ideal tool for those who need an AI image generator already connected to a design editor and post scheduler, and who can accept functional—but not stunning—image quality.

Limitations: The image generator is weak on photorealism and conceptual composition. Direct image corrections failed in our tests, sometimes producing irrelevant results.

Use Simplified for its workflow and social scheduling. If you need a high-quality image, generate it in a specialised tool (like Leonardo AI or Midjourney) and import it into Simplified for editing and publishing.

Score Breakdown

We’ve adjusted the “Features and Functionality” score to reflect the weakness in pure generation:

Category	Score	Description
Features and Functionality	3/5 ⭐⭐⭐	The editor, templates, and editing tools are solid, but the pure image generation engine is weak
Integrations	5/5 ⭐⭐⭐⭐⭐	Leads in internal integrations with marketing tools (social scheduler, editor)
Language and Support	4.5/5 ⭐⭐⭐⭐	Fully localised interface and excellent multilingual prompt support
Ease of Use	5/5 ⭐⭐⭐⭐⭐	Extremely low learning curve; the UX is perfect for the workflow
Value for Money	4/5 ⭐⭐⭐⭐	The consolidation value is high, but diminishes when you need to supplement image generation with another tool

AgentAya Overall Score: 4.2/5 ⭐⭐⭐⭐

Key Features

Simplified is an all-in-one platform, and these features focus on image creation and use:

• AI Image Generator (Text-to-Image): Creates original images from text. (Note: Inconsistent with complex composition and photorealism)
• Integrated Graphic Editor: A complete drag-and-drop design editor for manipulating images, adding text, logos, and brand elements
• Massive Design Template Library: Thousands of templates optimised for social media
• AI Editing Tools: Essential functions including Background Removal and Image Expansion
• Social Media Publishing/Scheduling: The key feature—created images can be immediately scheduled for posting

The integrated workflow lets an SME go from “I need a graphic” to “graphic published” in minutes. The main time savings come from editing and publishing, rather than generating high-fidelity images.

AI Features

The AI in Simplified is designed to assist and accelerate the marketing process.

• Functional (But Inconsistent) Image Generation: The AI is fast, but our testing revealed it fails when trying to compose complex elements in a photorealistic scene, delivering results that don’t match the prompt
• Smart Design Assistant: The AI automatically proposes visually balanced designs using images the user has generated or imported (this is its strong point)
• Quick AI Editing: Background Removal and Resizing tools are fast and accurate

Integrations

Simplified’s strength lies in its internal integrations and connections with publishing platforms.

• Native Key Integrations: Direct integration with social networks (Instagram, Facebook, Twitter, LinkedIn, etc.) for post scheduling. Also connects with cloud storage (Google Drive, Dropbox)
• Internal Integrations: Maximum integration with its own Copywriting and Video modules, allowing the same image to be used across different formats
• Regional Support and API: No API is promoted for integrating image generation with third-party software

Data Security and Compliance

Simplified, as a global SaaS platform, follows industry standards for data management.

• Data Ownership: Simplified generally states that users retain ownership of images they generate and edit, especially on paid plans with commercial rights
• Policy on Data Use for Model Training: No detailed information on using customer prompts to train their AI models
• Security Protocols: Standard encryption (SSL/TLS) is assumed
• Authentication and Access Control: Offers a team and role management system, useful for security and access control in SMEs

Language – Customer Support

• Support Languages: Support is offered in English, with resources and documentation typically translated to multiple languages
• Support Availability: The help centre is well localised, but direct human support may require English communication
• Support Channels: Live chat and email (availability varies by plan)

AI Language

• Interface Languages: Simplified’s interface is fully localised in multiple languages, a significant advantage for global SMEs
• Prompt Processing: The AI engine handles multilingual prompting efficiently, facilitating image creation for various markets
• Localisation Impact: Complete translation reduces the learning curve and speeds up adoption

Mobile Access

• Dedicated Mobile Apps: Yes, Simplified offers dedicated mobile apps for iOS and Android, with many design and editing features available
• Mobile Usability: The tool is highly usable on mobile. Image generation and post scheduling work smoothly from smartphones

Support, Onboarding, and Account Management

• Training Materials: Onboarding is guided and simple. Extensive tutorials cover all features
• Suitability for SMEs with Limited Technical Experience: Ideal. It’s designed so anyone without design experience can generate and publish professional visual content

Ease of Use / UX

• Interface Quality: The UX is clean, intuitive, and prioritises workflow efficiency (generation > editing > publishing)
• Learning Curve: Extremely low. An SME can generate an AI image, edit it, and schedule it in under 5 minutes
• Time to Value: Value is immediate through speed and task consolidation

Pricing and Plans

Simplified offers a highly competitive pricing model that bundles all its tools into a single subscription.

• Free Tier (Freemium): A generous permanent free plan that includes limited access to AI image generation and basic editor features. An excellent free trial for SMEs
• Subscription Plans: Several paid tiers exist (e.g., Small Teams, Business) with monthly/annual subscriptions. Paid plans unlock unlimited AI credits and all social publishing features
• Value for SMEs: Paying a single subscription for design, copywriting, and scheduling reduces total software marketing costs and delivers excellent ROI

Case Study

Lorena, marketing manager for an organic products business, was wasting valuable time jumping between an image generator, Canva, and Hootsuite.

The Simplified Solution:

Lorena signed up for the Small Teams plan. She imported product images (generated externally due to internal precision issues) into the Editor. Then, in the same dashboard, she dragged them onto a template, used the AI Copywriter to generate post text, and finally scheduled the post directly for Instagram.

Result:

Time spent on content creation and publishing dropped by 60%. Lorena was able to increase posting frequency without stress, since the entire flow (image editing > text > publishing) happened in one place, compensating for the weakness in pure generation.

Tool vs Alternatives

We’ve adjusted the comparison to reflect the inconsistent quality of Simplified’s AI engine:

Tool	Advantages vs Simplified (Image)	Disadvantages vs Simplified (Image)
AKOOL (Image)	Greater specialisation and precision in retouching existing images (Photo Enhancer); More advanced pixel manipulation tools	Lacks the robust design editor and all-in-one marketing integration (social scheduling)
PromeAI	Greater control over structure, perspective, and photorealistic renders (architecture/design); Much higher generated image quality for design concepts	Not designed for publishing speed; no social scheduling integration
Freepik AI	Includes a vast library of high-quality stock images; The AI generator, while general, tends to be more consistent in conceptual interpretation than Simplified	Less workflow integration (no social scheduling)
Leonardo AI	Maximum creative and technical control in image generation; Superior pure image output quality (beats Simplified in photorealism and composition)	Lacks the design, copywriting, and scheduling tools that are Simplified’s core value

FAQs

What differentiates Simplified’s image creation from Leonardo AI or Freepik?

Simplified’s image focus is on functionality and integration (from idea to publication), but pure quality and prompt precision are inferior to specialised generators like Leonardo AI.

Is Simplified’s image quality good enough for professional marketing?

The quality of images generated directly by Simplified’s AI is functional but inconsistent. For high-impact marketing, SMEs should generate their images in a specialised engine and import them into Simplified to take advantage of its superior editing and publishing workflow.