Brand24 Review

• Mention monitoring: Tracks mentions across 25 million active domains, including X/Twitter, Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, App Store, blogs, forums, news, and podcasts. Update frequency varies by plan: every 12 hours on Individual, hourly on Team, and real-time from Pro onwards.
• Sentiment analysis: Automatically classifies mentions as positive, negative, or neutral. Supports over 100 languages for this feature.
• Hashtag tracking: Measures reach and volume of hashtag-based campaigns.
• Reach and influence metrics: Reach, Presence Score, Influence Score, Voice Share, and Reputation Score.
• Reporting system: Generates reports in PDF, Excel, PowerPoint, and infographics, plus daily or weekly automated email reports.
• Project and period comparison: Facilitates competitive analysis and tracking of trends over time.
• Advanced filters and tags: Segment mentions by specific criteria and organise information with custom tags.
• Custom alerts: Storm Alerts notify you of sudden changes in mention volume or reach.
• Demographics dashboard: displays which countries generate reach through a global heatmap and a ranked list sortable by reach, mentions, or interactions. Includes audience data on age, gender, occupation, education level, income, employment status, and interests, along with a breakdown of the platforms where that audience is most active, such as TikTok, LinkedIn, or X. Available on Pro plans and above.

AI Features

• AI Brand Assistant: An assistant that uses advanced language models to convert natural language questions into data-driven answers, with visualisations when needed. It provides project analysis, competitor comparisons, temporal trend identification, and personalised recommendations. Allows generating reports with one click from filtered mentions.
• AI Topic Analysis: Analyses mentions and automatically groups them by topic, showing each topic's percentage share of conversations. Available for up to 2 projects on Pro and unlimited on Business and Enterprise.
• AI Anomaly Detector: Automatically detects and explains unusual spikes in reach or mentions, identifying the causes behind sudden changes. Available from Pro plan onwards.
• AI Insights: Generates automatic weekly and monthly reports with trend analysis and improvement recommendations. Available for up to 2 projects on Pro, 5 on Business, and unlimited on Enterprise.
• Smart Context Search: An AI-powered filter that refines mentions by meaning, not just keywords. You can write a word, phrase, or full sentence describing what you're looking for, and the AI filters mentions by context. Useful for brands with ambiguous names (like "Delta" or "Apple"), where you can specify "Delta Airlines flight experiences" to exclude unrelated mentions. No boolean query knowledge required. Operates on a unit system where each processed mention deducts from the monthly quota. Available as a paid add-on for Pro, Business, and Enterprise plans.
• ChatBeat (AI monitoring): a tab integrated into the Brand24 dashboard that tracks brand presence across conversational AI platforms, including ChatGPT, Gemini, Google AI Overview, Perplexity, and Claude. It can be activated directly from the panel by entering a domain or brand name. New projects automatically start a 14-day trial monitoring 30 prompts across 4 AI models. It provides a visibility score from 0 to 100, median position in AI responses, share of voice against competitors, and identification of the sources AI models cite when discussing a given industry. It also detects AI-generated misinformation and supports generative search optimization (GAIO).
• Context of Discussion: Processes multiple mentions and synthesises them into a word cloud.
• Emoji Analysis: Analyses emojis used in mentions to understand the emotional tone of conversations (available in Lab24).

What sets Brand24 apart from standard monitoring software is its contextual interpretation capability. Sentiment analysis uses Deep Learning models and trained language models that, according to the company, can even detect sarcasm. The AI Brand Assistant enables conversing with data to extract insights without technical knowledge.

Integrations

• Slack/Microsoft Teams (real-time notifications)
• Facebook/Instagram (requires Meta account connection; Instagram requires a Business or Creator account; limit of 30 unique hashtags per integration)
• LinkedIn

The Slack and Microsoft Teams integration allows receiving alerts without interrupting normal work. To see Facebook and Instagram mentions, you need to connect your Meta account from the dashboard. Brand24 uses exclusively official Facebook API data, which implies certain limitations: Instagram Stories and Facebook Stories cannot be tracked, Facebook Group mentions cannot be collected, personal profile mentions aren't available (only public pages), and user avatars aren't displayed. Native WhatsApp integration isn't included.

Brand24 offers MCP (Model Context Protocol) connectivity that functions as an API for AI agents, allowing linking monitoring data with tools like ChatGPT and Claude. The platform also has a traditional API for integration with external tools and products, available as an additional paid add-on from the Business plan onwards.

Data Security and Compliance

Brand24 Global Inc. acts as the data controller, with Brand24 S.A. as the designated representative in the European Union. Servers are located in the United States and Poland.

Regarding data collection, the platform only monitors publicly available information on the internet. If content is visible in the browser's incognito mode, Brand24 can collect it. The tool begins collecting data from the moment the project is set up, with the ability to retrieve historical data up to 30 days back.

Regarding user data privacy, Brand24 indicates that the AI Brand Assistant only uses public monitoring data. Competitors cannot access other users' data, and all information remains within each account's projects. Marketing data is retained until the user unsubscribes from communications or requests data deletion.

Users can request a copy of their data, correction of inaccurate information, data deletion, or processing limitations by contacting the support team.

The platform offers two-factor authentication (2FA). Compatible apps include Google Authenticator, Authy, 1Password, Microsoft Authenticator, and any app supporting TOTP (time-based one-time passwords).

Language – Customer Support and Interface

The help centre and user dashboard are available in multiple languages. This localisation allows users from different regions to navigate the platform in their language. Brand24 offers customer support in multiple languages. The platform defaults to English, but the language can be changed after initial setup.

AI Language

Sentiment analysis supports multiple languages and, according to the company, detects user sentiment with high accuracy. The language filter includes 53 languages for filtering.

Users can filter mentions by language and receive sentiment analysis for their preferred language only.

Mobile Access

Brand24 has free mobile apps for iOS and Android. The apps allow following and participating in conversations about the brand from anywhere and include push notifications to stay informed about important mentions. This feature is available on all subscription plans.

Support, Onboarding, and Account Management

Brand24 offers customer support through live chat, email, and video support, with priority assistance available from the Team plan onwards.

For user training, the platform offers free webinars where participants can earn a Media Monitoring certificate, plus a help centre with documentation. Higher plans include assisted account setup and personalised training. Business and Enterprise plans add a dedicated success manager, personalised Q&A sessions, and quarterly business reviews. The Enterprise plan also includes specialised social monitoring consultancy.

Ease of Use / UX

Brand24 has designed its interface with a focus on user efficiency. Topic Analysis presents processed results even when the user isn't active on the platform. PDF reports are customisable: you can add your company logo and select the output language.

The platform uses saved filters and tags that allow creating repeatable processes: you can configure analysis criteria once and reuse them for periodic reports. The Storm Alerts notification system automatically warns about significant changes.

Brand24 offers a 14-day free trial. After that, users can choose from five plans with monthly or annual billing (up to three months' savings). Standard plans include a 30-day money-back guarantee.

• Individual and Team: Individual includes 3 keywords, 2,000 monthly mentions, 1 user, and updates every 12 hours. Team expands to 7 keywords, 10,000 mentions, unlimited users, and hourly updates with priority assistance.
• Pro and Business: Pro offers 12 keywords, 40,000 mentions, and real-time updates, plus AI features like AI Brand Assistant, AI Insights, and AI Topic Analysis. Business scales to 25 keywords and 100,000 mentions, with emotion analysis and a dedicated success manager.
• Enterprise: Custom keyword and mention limits, all AI features without restrictions, and specialised consultancy.

Keywords must be written in their original form (including spaces, accents, hashtags, and acronyms, for example: "n8n workflow", #n8n, and n8n.io), as this yields the most relevant monitoring results. Keywords can be changed at any time during the project.

The API and Smart Context Search are available as paid add-ons. Brand24 accepts credit cards and bank transfers for annual subscriptions.

A coffee shop chain with 12 locations in Colombia set up Brand24 to monitor brand mentions. During the first month, Storm Alerts detected a spike in negative mentions on a Sunday morning: several customers were reporting app ordering failures at a specific location.

The team resolved the issue in under two hours and publicly responded to those affected. Sentiment analysis showed mentions went from 78% negative to 65% positive in the following days. Additionally, they used the Influence Score to identify three local influencers who mention the brand organically and initiated collaborations with them.

Brand24, Semrush, and Surfer serve different purposes. Brand24 specializes in social listening, Semrush is a comprehensive digital marketing suite with more than 50 tools covering SEO, advertising, social media management, and AI visibility, and Surfer combines SEO content optimization with AI search engine visibility tracking.

Aspect	Brand24	Semrush	Surfer
Main focus	AI-powered social listening	All-in-one suite: SEO, PPC, content, social media, and AI visibility	SEO content optimization and AI search engine visibility
Sentiment analysis	Yes, multilingual	Yes, through Brand Monitoring and Media Monitoring tools	Limited to AI model responses only; no social media mentions
Spanish interface	Yes	Yes	No
Mobile app	Yes, free with push notifications	Yes, iOS and Android (functionality mainly limited to position tracking)	No
Best for	Brand reputation monitoring and mention tracking	Comprehensive digital marketing: SEO, advertising, and AI visibility	Content creation and optimization for traditional and AI search engines

Note: Brand24 has been majority-owned by Semrush through its subsidiary Prowly (57.6% of shares). In April 2026, Adobe completed the acquisition of Semrush, which now operates as a subsidiary under the Adobe CX Enterprise platform. Surfer was acquired by French group Positive in October 2025. All three products remain available independently.