Simplified Video: AI-Powered Editing and Publishing for Reels
Simplified is a digital marketing suite known for consolidating multiple tools under one roof. Its Video Creation module is built for marketers and SMEs who need to produce short-form video content without the steep learning curve of professional editing software.
This tool belongs to the AI Video Editing and Social Media Content Creation category. It uses artificial intelligence to speed up editing and convert static designs into clips. The real value lies in the continuous workflow: an SME can generate a script, create the graphics, and assemble them in the video editor, all in the same place.
The relevance for SMEs is that it lets them jump on the vertical video trend without hiring specialists. However, be warned: the more advanced AI Video Generation features are locked behind paid plans or require purchasing additional credits.
AgentAya Verdict
Simplified is the most coherent option for any SME already using the Simplified all-in-one ecosystem. Its value isn’t in the power of the video generator (which is inaccessible in the trial), but in the seamless marketing workflow: from text to reel in minutes.
ACCESS WARNING: The cost of generating video with AI is high (1,506 credits), making it inaccessible for users with only the initial trial credits (1,000). Therefore, the video module for free users functions primarily as a clip editor and AI-assisted subtitle generator.
Simplified Video works best for: SMEs and freelancers with heavy short-form video needs for social media who use their own clips or simple stock footage. Ideal for quick editing and publishing.
Limitations: The AI Video Generation feature (Text-to-Video) is essentially locked in the trial version, limiting the user’s ability to evaluate the AI’s full potential. Video editing capabilities are basic.
Use Simplified as your clip editor and post scheduler. If you need the advanced AI video generation feature, be prepared to subscribe to a paid plan or purchase additional credits.
Score Breakdown
| Category | Score | Description |
| Features and Functionality | 3/5 ⭐⭐⭐ | The editor and templates are functional, but AI video generation (the key feature) is inaccessible in the trial |
| Integrations | 5/5 ⭐⭐⭐⭐⭐ | Leads in all-in-one integration (with copywriting and social media scheduling) |
| Language and Support | 4.5/5 ⭐⭐⭐⭐ | Fully localised interface with good multilingual AI copywriting support |
| Ease of Use | 4.5/5 ⭐⭐⭐⭐ | Moderate learning curve; designed for social content creator speed |
| Value for Money | 3/5 ⭐⭐⭐ | Consolidation value is high, but locking AI video features reduces ROI in the initial trial |
AgentAya Overall Score: 4/5 ⭐⭐⭐⭐
Ideal For
- Community Managers: Mass creation and scheduling of reels and stories (using your own clips)
- Users seeking a freemium solution: Allows testing the editing interface and subtitle features
- Teams valuing tool unification: Using a single interface for design, text, and video
Not Ideal For
- Users wanting to test AI Video Generation for free: The feature is inaccessible without paying for credits
- Creating complex training videos: Vyond or Synthesia are better for narrative and training content
- Long-form video editing: The tools are too basic
Key Features
Simplified Video focuses on facilitating short-form dynamic content creation.
- AI Video Generation (Text-to-Video): This functionality is expensive (requires more credits than provided in the trial) and therefore inaccessible without paying. Only paid users can test this feature.
- Template-Based Video Editor: Thousands of pre-animated templates optimised for vertical formats.
- Drag-and-Drop Editing with Integrated Stock: Simple interface for cutting, merging clips, and using stock footage and assets created on the platform.
- Automatic Subtitle Generation: An essential AI tool that is available and functional in multiple languages.
The main time savings come from editing, subtitling, and scheduling, rather than generating video from scratch.
AI Features
The AI in Simplified’s video module is assistive and oriented toward quick editing.
- Text-to-Video Assistant (High Cost): The AI can take a script and suggest scenes, but this high-cost functionality cannot be tested with freemium credits.
- Automatic Subtitle Generation: An essential AI tool that is accessible and works with high accuracy in multiple languages.
- Cut Optimisation (Scene Detection): The AI helps identify optimal cut points in longer videos, facilitating shorter clip creation.
Integrations
The main strength is internal connection and publishing.
- Key Integrations: Native integration with its social media scheduler and the AI Copywriting module. The final video can be scheduled directly for publication on major platforms.
- Storage: Connection with Google Drive and Dropbox for importing externally filmed video clips.
- API and LMS: Does not focus on API or LMS (Learning Management System) integration.
Data Security and Compliance
Security is handled through Simplified’s all-in-one infrastructure.
- Data Ownership: The SME retains ownership of video content created and edited.
- Compliance: Standard SaaS privacy policies apply.
- Account Management: Offers team and role management to control access to the editor and connected social media accounts.
Language – Customer Support
- Support Languages: Support is offered in English, though the Help Centre is well translated into multiple languages.
- Support Availability: The help centre is well localised.
AI Language
- Interface Languages: Simplified’s interface is fully localised in multiple languages.
- AI Features: The automatic subtitle module works effectively in multiple languages.
Mobile Access
- Dedicated Mobile Apps: Yes, Simplified offers dedicated mobile apps (iOS and Android).
- Mobile Usability: Video editing is possible in the mobile app, though the experience is better on desktop for timeline work. Fully functional for clip recording and quick editing on the go.
Support, Onboarding, and Account Management
- Training Materials: Onboarding is guided and very simple. Extensive tutorials cover the video editor.
- Suitability for SMEs with Limited Technical Experience: Very high. Template usage and the intuitive interface reduce the need for technical video editing experience.
Ease of Use / UX
- Interface Quality: The UX is clean and prioritises efficiency. The timeline is basic and easy to manipulate.
- Learning Curve: Moderately low. An SME can create a functional reel in under 10 minutes using a template.
- Time to Value: Value is immediate through speed and marketing task consolidation.
Pricing and Plans
The video module is included in the all-in-one pricing structure, but with significant restrictions in the trial.
- Free Tier (Freemium): Offers a permanent free plan with 1,000 initial trial credits. However, key features like AI Video Generation (costing over 1,000 credits) are locked in the trial, forcing users to pay to evaluate them.
- Subscription Plans: Paid plans (with monthly/annual subscriptions) unlock high-resolution exports, watermark removal, and access to more templates.
- Value for SMEs: The value lies in consolidating design/editing tasks. However, if the main interest is AI video generation, the SME should know that investment is mandatory to unlock it.
Case Study
Marta, owner of an Italian food business, needed to create daily reels to showcase her menus. Editing was slow and she had no time for subtitling.
The Simplified Video Solution:
Marta used her phone to record short clips. She uploaded the videos to Simplified, used a reel template and the Automatic Subtitle Generator. Then she used the AI Copywriter to generate a description and scheduled the post in the same suite.
Result:
Marta reduced editing and publishing time for each reel to 15 minutes. Subtitle automation ensured her videos were accessible and increased audience retention by 15%. Simplified allowed her to maintain a daily video presence efficiently.
Tool vs Alternatives
| Tool | Advantages vs Simplified Video | Disadvantages vs Simplified Video |
| Vyond | Specialises in corporate animation and character-based narratives; High-quality Lip-Sync automation; Better for training and complex tutorials | No integrated social scheduler; Animation style less suited for quick reels and social trends; More expensive |
| Synthesia | Uses photorealistic digital human actors; Ideal for corporate videos, e-learning, and formal narratives | Not a versatile video editor; Not suitable for dynamic reels with user-recorded clips; No freemium |
| Rask AI | Leader in video localisation (dubbing and lip-sync to multiple languages); Essential for SMEs with global marketing ambitions | Doesn’t generate content from scratch; It’s a post-production tool that needs a base video |
| AKOOL Video | Specialises in creating and manipulating photorealistic digital avatars; Greater focus on video translation and face-swapping | Lacks the complete timeline editor and all-in-one integration for design and copywriting |
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FAQs
Can you test the AI Video Generation feature for free in Simplified?
No. Although Simplified offers a free trial with credits, the AI Video Generation feature has a per-use cost that exceeds the initial credit allocation (1,506 credits needed vs. 1,000 credits given). To test this feature, the SME must subscribe to a paid plan.
What differentiates Simplified from Vyond or Synthesia for video?
Simplified is a short-form marketing editor with an exceptional publishing workflow. Vyond and Synthesia are premium content generation tools (animation/avatars) that require a higher initial investment but allow testing their core features with a paid plan.
What’s most valuable about Simplified Video for an SME on the free plan?
The most valuable accessible feature on the free plan is workflow integration (simple editing, automatic subtitling) and social media scheduling, rather than video generation.