Brand24: Social Listening Tool with Artificial Intelligence
Brand24 is a social listening platform that uses artificial intelligence to monitor brand mentions across more than 25 million online sources. It tracks conversations on social media, news sites, blogs, forums, podcasts, reviews, and videos, providing a comprehensive view of what’s being said about a brand online.
For small and medium-sized businesses, having a tool like this allows them to protect their reputation, understand their customers, and spot market opportunities. In an environment where digital conversations can quickly impact a business, access to mentions enables small teams to act swiftly when situations require immediate attention.
AgentAya Verdict
This tool is an efficient solution for SMEs that need to monitor their online presence. With over 10 years in the market, the platform has processed more than 25 billion mentions and operates in 154 countries. It stands out for its multilingual sentiment analysis capability, supporting multiple languages with a stated accuracy of 95 percent. The AI Brand Assistant is a novel feature that, according to Brand24, combines ChatGPT’s knowledge with its own monitoring data, enabling users to obtain useful information through natural language questions.
As a main limitation, some advanced AI features are restricted by plan. The AI Brand Assistant, AI Insights, and AI Topic Analysis are available from the Pro plan onwards, while features like emotion analysis and a dedicated success manager require Business or higher plans. Additionally, Instagram integration has a limit of 30 unique hashtags per integration, though multiple integrations can be created to expand this capacity. Finally, Brand24 tracks mentions across all free internet resources. However, exclusive content behind paywalls, such as subscription-based digital magazines, remains inaccessible to the tool.
We recommend Brand24 for SMEs seeking a social listening tool with AI capabilities and multilingual support.
Score Breakdown
| Category | Score | Description |
| Features and Functionality | 4/5 ⭐⭐⭐⭐ | Broad source coverage and AI features like Topic Analysis and Brand Assistant |
| Integrations | 3/5 ⭐⭐⭐ | Connects with Slack/Teams, Facebook, LinkedIn and offers paid API; limited ecosystem |
| Language and Support | 4/5 ⭐⭐⭐⭐ | Dashboard available in multiple languages, sentiment analysis in 100+ languages |
| Ease of Use | 4/5 ⭐⭐⭐⭐ | Interface with advanced filters and automated reports |
| Value for Money | 3/5 ⭐⭐⭐ | Advanced AI features only from Pro plan onwards |
AgentAya Overall Score: 4/5 ⭐⭐⭐⭐
Brand24 offers social listening features with AI, and stands out for its multilingual support and localised dashboard options.
Ideal For
- SMEs that need to monitor their online reputation across multiple platforms
- Marketing teams running hashtag campaigns who need to measure reach
- Agencies that need to generate periodic reports for their clients
- Companies looking to identify relevant influencers in their sector
Not Ideal For
- Businesses that only need to monitor a single social network
- SMEs with very limited budgets that require advanced AI features like emotion analysis
- Companies that need to count individual users rather than mentions, or organisations requiring more native integrations
Key Features
- Mention monitoring: Tracks mentions across 25 million active domains, including X/Twitter, Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, App Store, blogs, forums, news, and podcasts. Update frequency varies by plan: every 12 hours on Individual, hourly on Team, and real-time from Pro onwards.
- Sentiment analysis: Automatically classifies mentions as positive, negative, or neutral. Supports over 100 languages for this feature.
- Hashtag tracking: Measures reach and volume of hashtag-based campaigns.
- Reach and influence metrics: Reach, Presence Score, Influence Score, Voice Share, and Reputation Score.
- Reporting system: Generates reports in PDF, Excel, PowerPoint, and infographics, plus daily or weekly automated email reports.
- Project and period comparison: Facilitates competitive analysis and tracking of trends over time.
- Advanced filters and tags: Segment mentions by specific criteria and organise information with custom tags.
- Custom alerts: Storm Alerts notify you of sudden changes in mention volume or reach.
- Demographics dashboard: Shows which countries generate reach and audience data including age, income, education, employment status, and interests. Available for Pro and higher plans.
AI Features
- AI Brand Assistant: An assistant that uses advanced language models to convert natural language questions into data-driven answers, with visualisations when needed. It provides project analysis, competitor comparisons, temporal trend identification, and personalised recommendations. Allows generating reports with one click from filtered mentions.
- AI Topic Analysis: Analyses mentions and automatically groups them by topic, showing each topic’s percentage share of conversations. Available for up to 2 projects on Pro and unlimited on Business and Enterprise.
- AI Anomaly Detector: Automatically detects and explains unusual spikes in reach or mentions, identifying the causes behind sudden changes. Available from Pro plan onwards.
- AI Insights: Generates automatic weekly and monthly reports with trend analysis and improvement recommendations. Available for up to 2 projects on Pro, 5 on Business, and unlimited on Enterprise.
- Smart Context Search: An AI-powered filter that refines mentions by meaning, not just keywords. You can write a word, phrase, or full sentence describing what you’re looking for, and the AI filters mentions by context. Useful for brands with ambiguous names (like “Delta” or “Apple”), where you can specify “Delta Airlines flight experiences” to exclude unrelated mentions. No boolean query knowledge required. Operates on a unit system where each processed mention deducts from the monthly quota. Available as a paid add-on for Pro, Business, and Enterprise plans.
- ChatBeat (AI monitoring): A tab integrated into the Brand24 dashboard that tracks brand presence and exposure on conversational AI platforms, including ChatGPT, Gemini, Perplexity, and Claude. Allows analysing mentions, verifying information accuracy, evaluating sentiment, discovering what questions users ask about the brand in AI chatbots, performing competitive analysis, and optimising visibility in generative search (GAIO). The Brand24 team sets up the first project for the user.
- Context of Discussion: Processes multiple mentions and synthesises them into a word cloud.
- Emoji Analysis: Analyses emojis used in mentions to understand the emotional tone of conversations (available in Lab24).
What sets Brand24 apart from standard monitoring software is its contextual interpretation capability. Sentiment analysis uses Deep Learning models and trained language models that, according to the company, can even detect sarcasm. The AI Brand Assistant enables conversing with data to extract insights without technical knowledge.
Integrations
- Slack/Microsoft Teams (real-time notifications)
- Facebook/Instagram (requires Meta account connection; Instagram requires a Business or Creator account; limit of 30 unique hashtags per integration)
The Slack and Microsoft Teams integration allows receiving alerts without interrupting normal work. To see Facebook and Instagram mentions, you need to connect your Meta account from the dashboard. Brand24 uses exclusively official Facebook API data, which implies certain limitations: Instagram Stories and Facebook Stories cannot be tracked, Facebook Group mentions cannot be collected, personal profile mentions aren’t available (only public pages), and user avatars aren’t displayed. Native WhatsApp integration isn’t included.
Brand24 offers MCP (Model Context Protocol) connectivity that functions as an API for AI agents, allowing linking monitoring data with tools like ChatGPT and Claude. The platform also has a traditional API for integration with external tools and products, available as an additional paid add-on from the Business plan onwards.
Data Security and Compliance
Brand24 Global Inc. acts as the data controller, with Brand24 S.A. as the designated representative in the European Union. Servers are located in the United States and Poland.
Regarding data collection, the platform only monitors publicly available information on the internet. If content is visible in the browser’s incognito mode, Brand24 can collect it. The tool begins collecting data from the moment the project is set up, with the ability to retrieve historical data up to 30 days back.
Regarding user data privacy, Brand24 indicates that the AI Brand Assistant only uses public monitoring data. Competitors cannot access other users’ data, and all information remains within each account’s projects. Marketing data is retained until the user unsubscribes from communications or requests data deletion.
Users can request a copy of their data, correction of inaccurate information, data deletion, or processing limitations by contacting the support team.
The platform offers two-factor authentication (2FA). Compatible apps include Google Authenticator, Authy, 1Password, Microsoft Authenticator, and any app supporting TOTP (time-based one-time passwords).
Language – Customer Support and Interface
The help centre and user dashboard are available in multiple languages. This localisation allows users from different regions to navigate the platform in their language. Brand24 offers customer support in multiple languages. The platform defaults to English, but the language can be changed after initial setup.
AI Language
Sentiment analysis supports multiple languages and, according to the company, detects user sentiment with high accuracy. The language filter includes 53 languages for filtering.
Users can filter mentions by language and receive sentiment analysis for their preferred language only.
Mobile Access
Brand24 has free mobile apps for iOS and Android. The apps allow following and participating in conversations about the brand from anywhere and include push notifications to stay informed about important mentions. This feature is available on all subscription plans.
Support, Onboarding, and Account Management
Brand24 offers customer support through live chat, email, and video support, with priority assistance available from the Team plan onwards.
For user training, the platform offers free webinars where participants can earn a Media Monitoring certificate, plus a help centre with documentation. Higher plans include assisted account setup and personalised training. Business and Enterprise plans add a dedicated success manager, personalised Q&A sessions, and quarterly business reviews. The Enterprise plan also includes specialised social monitoring consultancy.
Ease of Use / UX
Brand24 has designed its interface with a focus on user efficiency. Topic Analysis presents processed results even when the user isn’t active on the platform. PDF reports are customisable: you can add your company logo and select the output language.
The platform uses saved filters and tags that allow creating repeatable processes: you can configure analysis criteria once and reuse them for periodic reports. The Storm Alerts notification system automatically warns about significant changes.
Pricing and Plans
Brand24 offers a 14-day free trial. After that, users can choose from five plans with monthly or annual billing (up to three months’ savings). Standard plans include a 30-day money-back guarantee.
- Individual and Team: Individual includes 3 keywords, 2,000 monthly mentions, 1 user, and updates every 12 hours. Team expands to 7 keywords, 10,000 mentions, unlimited users, and hourly updates with priority assistance.
- Pro and Business: Pro offers 12 keywords, 40,000 mentions, and real-time updates, plus AI features like AI Brand Assistant, AI Insights, and AI Topic Analysis. Business scales to 25 keywords and 100,000 mentions, with emotion analysis and a dedicated success manager.
- Enterprise: Custom keyword and mention limits, all AI features without restrictions, and specialised consultancy.
Keywords must be written in their original form (including spaces, accents, hashtags, and acronyms, for example: “n8n workflow”, #n8n, and n8n.io), as this yields the most relevant monitoring results. Keywords can be changed at any time during the project.
The API and Smart Context Search are available as paid add-ons. Brand24 accepts credit cards and bank transfers for annual subscriptions.
Case Study
A coffee shop chain with 12 locations in Colombia set up Brand24 to monitor brand mentions. During the first month, Storm Alerts detected a spike in negative mentions on a Sunday morning: several customers were reporting app ordering failures at a specific location.
The team resolved the issue in under two hours and publicly responded to those affected. Sentiment analysis showed mentions went from 78% negative to 65% positive in the following days. Additionally, they used the Influence Score to identify three local influencers who mention the brand organically and initiated collaborations with them.
Brand24 vs Alternatives
Brand24, Semrush, and Surfer have different approaches. Brand24 specialises in social listening, Semrush is a comprehensive digital marketing suite with over 55 tools including social media management, and Surfer focuses on SEO content optimisation.
| Aspect | Brand24 | Semrush | Surfer |
| Main focus | Social listening | Comprehensive suite: SEO, PPC, content, and social media | Content optimisation with AI and NLP metrics |
| Social monitoring sources | 25 million domains | Social media management and analysis from central dashboard | No social media monitoring included |
| Sentiment analysis | Yes, multilingual | No specific sentiment analysis feature for mentions | Not included |
| Multilingual interface | Yes | Yes | No |
| Mobile app | Yes, free with push notifications | Yes, iOS and Android (limited features) | No |
| Ideal for | Reputation monitoring and brand mentions | Comprehensive digital marketing with SEO and advertising | SEO content creation and optimisation |
Note: Since April 2024, Brand24 is majority-owned by Semrush through its subsidiary Prowly (57.6% of shares). Both companies collaborate on feature development like ChatBeat and the AI Brand Assistant, which operate as different products.
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FAQs
Is Brand24 a good social listening tool for SMEs?
Yes, this tool works with clients of all sizes, from startups to Fortune 500 companies, according to its website.
Does Brand24 support multiple languages?
Yes. The user dashboard is available in multiple languages and sentiment analysis includes 53 languages.
What social networks does it monitor?
Brand24 monitors X (Twitter), Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, and App Store, as well as blogs, forums, news sites, reviews, and podcasts.
Does Brand24 offer a free trial?
Yes. It offers a free trial with no credit card required.