SendPulse: Multichannel AI Platform for Marketing Automation and Customer Service
SendPulse combines marketing automation, chatbots, and multichannel communication tools (email, SMS, WhatsApp, Telegram, Messenger) within a single platform. In the AI agents category, it lets you create intelligent bots, conversational flows, and automated campaigns without code.
For SMEs, this means less manual workload, more efficient customer service, and the ability to compete with automated strategies that were previously only within reach of large enterprises.
AgentAya Verdict
SendPulse stands out for its multilingual support and accessibility. It offers a simple visual environment, AI connectors, and multiple channels for reaching customers from a single panel. It’s ideal for SMEs that want to make the leap to automation with reasonable costs.
Its limitations appear in deep agent customisation or in contexts requiring advanced language models.
In summary: an excellent starting point for businesses that need to automate communication and marketing without getting tangled in code.
Score Breakdown
| Category | Score | Description |
| Features and Functionality | ⭐⭐⭐⭐ (4.0) | Wide variety of channels and integrated modules |
| Integrations | ⭐⭐⭐ (3.5) | Compatible with CRM, e-commerce, Zapier, and more |
| Language and Support | ⭐⭐⭐⭐⭐ (5.0) | Interface and assistance in multiple languages, available 24/7 |
| Ease of Use | ⭐⭐⭐ (3.8) | Useful and intuitive visual platform |
| Value for Money | ⭐⭐⭐⭐⭐ (5.0) | Great value for SMEs; includes free plan |
AgentAya Overall Score: 4.5 / 5 ⭐⭐⭐⭐
A solid and accessible platform for automating marketing and customer service with AI.
Ideal For
- SMEs wanting to integrate chatbots on WhatsApp, Telegram, or their website
- Small teams looking to centralise email, SMS, and social media
- Businesses with repetitive customer service or high query volumes
Not Ideal For
- Companies requiring AI trained on proprietary data or advanced NLP
- Organisations with large regulated support volumes or complex flows
- Corporations needing ERP integrations or large-scale enterprise APIs
Key Features
SendPulse functions as a comprehensive marketing and commercial automation platform, bringing together all the essential tools for capturing, nurturing, and retaining customers without depending on multiple providers. From a single panel, SMEs can manage emails, messages, automatic flows, landing pages, courses, and CRM, with free plans for almost all modules.
- Email marketing: mass and transactional campaigns with visual editor, A/B testing, automation, and advanced segmentation
- Multichannel chatbots: create intelligent AI bots on WhatsApp, Telegram, Messenger, Instagram, Viber, and webchat; includes native ChatGPT integration
- Integrated CRM: manage contacts, opportunities, and deals, linked to communication channels and customer history
- Landing pages and pop-ups: free builder for creating sites and forms with display conditions, tracking, and personalised data
- 360 automation: connect campaigns, emails, chatbots, and CRM in a single visual flow to nurture customers throughout the sales funnel
- Web push notifications: instant browser alerts to reactivate customers or promote offers
- Online course creator: develop, host, and sell digital training without external platforms
- Mass SMS campaigns: additional channel for promotions, reminders, or verification, with free initial trials and customised pricing by country
- Ready integrations: direct connection with Shopify, WooCommerce, Zapier, Make, Facebook Ads, Typeform, and more
These tools let SMEs start at no cost and scale gradually, integrating marketing, service, and sales in a single interface, with a level of control and automation previously reserved for larger companies.
AI Features
SendPulse integrates a complete artificial intelligence ecosystem designed to automate routine tasks and optimise multichannel communication for SMEs. Through the MCP server (Model Context Protocol), the platform connects tools like ChatGPT, Claude, Anthropic, Whisper, or DALL-E, making AI assistants act directly within your SendPulse account without code or installation.
Main AI features:
- Integrated MCP server: allows AI assistants to execute actions within SendPulse (like sending campaigns, segmenting audiences, or managing CRM) through natural language instructions
- AI for multichannel chatbots: generates contextual responses, analyses emotions, understands intentions, and saves data in CRM to personalise conversations
- Automatic flow generation: creates complete message sequences for WhatsApp, Instagram, Facebook Messenger, Telegram, and Viber, adapted to user behaviour
- Voice recognition with Whisper (OpenAI): transcribes voice messages received in chats and allows responding without needing to listen to them
- Image generation and description: uses DALL-E and GPT-Vision to create or describe images from text, ideal for visual campaigns or social content
- Automated copywriting: generates or improves text for emails, pop-ups, and landing pages; corrects errors, changes tone, or translates to multiple languages
- Intelligent pop-ups: creates personalised pop-up windows through AI, ready to capture leads with messages adapted to the brand’s language and style
- Predictive automation: analyses CRM data and user behaviour to optimise the timing, channel, and content of each send
These features turn SendPulse into an intelligent operational centre combining marketing, CRM, and customer service in a single automated flow.
Integrations
SendPulse offers a broad and well-documented integration ecosystem, designed to adapt to both small businesses and more technical deployments. Some integrations include:
- Automation: Zapier and Make (formerly Integromat) to connect SendPulse with hundreds of apps without code
- CRM: HubSpot, Salesforce, and Pipedrive to sync leads, deals, and email campaigns
- eCommerce: Shopify and WooCommerce to send automatic emails after purchases or abandoned carts
- Forms: Typeform and AgileForms to automatically import contacts to email lists
- Communication and notifications: Slack for internal alerts about new subscribers or CRM actions, WhatsApp, etc.
- Payments and data: PayPal, Amazon, and MySQL for billing, export, and customer information sync
Users can also create custom integrations via REST API, which operates over HTTPS and returns JSON responses. SendPulse offers official libraries for PHP, Python, Ruby, Java, Node.js, C#, and Go, with examples available on GitHub.
API access requires Bearer token authorisation, generated from the user account and valid for one hour. Documentation details request limits per minute and day based on plan (free, standard, or enterprise).
For SMEs, this hybrid approach is especially useful because it allows integrating SendPulse without coding, using visual connectors, or scaling toward custom integrations as the business grows or requires advanced automation.
Data Security and Compliance
SendPulse applies a comprehensive security approach based on prevention, detection, and threat response. Its programme is open source, allowing auditing of how data is handled and understanding the implemented measures:
- Two-step authentication: adds an extra security layer to account access via unique codes sent by email
- IP restrictions: limits access from specific addresses and notifies each login attempt, reducing unauthorised access risk
- SMTP protection and reCAPTCHA: prevents unauthorised email sending and blocks automated bot attempts
- Suspicious login alerts: the system blocks potentially malicious access and immediately notifies the user
- Vulnerability management: combines manual and automated remediation processes, supported by the Open Bug Bounty programme, which rewards responsible flaw detection
- CASA Tier 2 certification (January 2025): independent assessment accrediting cloud application security practices and personal data protection
- SSL encryption and secure protocols: all transmitted data is protected by encryption in transit and at rest
- Payment protection: SendPulse works only with certified payment processors and doesn’t store card information
- Backup and service continuity: servers maintain full redundancy and daily backups to prevent data loss
- Regulatory compliance: the privacy policy complies with GDPR and grants access, rectification, portability, and deletion rights to users
SendPulse doesn’t use customer data to train AI models without explicit consent. Integrations with Google Sheets, OpenAI, or Google Calendar are done through limited permissions, respecting Google APIs’ restricted use policy.
Overall, the platform offers an adequate security level for SMEs handling sensitive information, with encryption, access control, and regulatory compliance measures aligned with international standards.
Language – Customer Support and Interface
The interface and documentation are available in multiple languages including English, Portuguese, Ukrainian, and others. Technical support offers 24/7 assistance via chat or email, with agents responding in multiple languages.
AI Language – The Tool Itself
The integrated AI understands and generates content in multiple languages through natural language prompts. You can create and configure a chatbot entirely in your preferred language without additional translation.
Mobile Access
SendPulse offers apps for both iOS and Android. They allow managing chats, campaigns, and notifications. Some advanced features, like editing complex workflows, require the web version.
Support, Onboarding, and Account Management
SendPulse offers a comprehensive, multilingual, and specialised support system, designed to guide SMEs from initial setup to advanced use of its automation tools.
Available support channels:
- Live chat and WhatsApp: direct assistance with real agents
- Email: for technical queries, billing, and general support
- Phone (pre-sales only): available in multiple countries for commercial guidance
Technical support is available Monday to Friday and offered in multiple languages.
Self-learning and training resources:
- Knowledge base: step-by-step guides and tutorials for each module
- Videos: practical demonstrations of key features
- User community: space to interact with other professionals and industry experts
- SendPulse certified expert network: independent consultants who can collaborate on specific projects or implementations
Additionally, the platform offers a free 20-minute demo, ideal for learning how to create campaigns, automate flows, and make the most of AI features.
Overall, SendPulse distinguishes itself through fast, human, multilingual support, complemented by abundant educational material to ensure SMEs can master the tool without depending on external technical assistance.
Ease of Use / UX
The visual editor is intuitive and modules are well-organised. That said, the number of options can overwhelm new users. In a few hours, an SME can launch its first bots and automatic campaigns. All help resources are easily accessible; for any question, you can turn to the help centre or start a chat with support. Some advanced automations may require more learning time; using the tool’s documentation and academy is recommended.
Pricing and Plans
SendPulse offers a modular and flexible pricing structure, designed so each company pays only for the features it actually needs. Unlike other platforms that bundle everything in a single plan, here each main service (email marketing, chatbots, SMS, web push, forms, CRM, etc.) has its own independent plan, allowing scaling or reducing costs based on business priorities.
Almost all services have functional free plans to start, for example in email marketing, chatbots, web push, and pop-ups, while paid plans add higher volumes, advanced automation, and white-label options. This structure is ideal for SMEs looking to grow without compromising budget from the start.
Some key points:
- Email marketing: includes free plan with limited sending and monthly, semi-annual, or annual subscription options. Higher tiers add advanced automation, multiple domains, and A/B testing.
- Chatbots and conversational channels: offer free plan with limited bots and messages, and professional plans with integrated AI, API, Webhooks, and official WhatsApp Business connection.
- SMS marketing: no free plan, but offers a free initial trial with limited messages and customised costs by country through an adjustable plan builder, making it easy to adapt spending to the local market.
- Transactional emails: combine monthly plans, volume-based, or pay-only-for-what-you-use mode with customisable plans and the ability to scale based on emails sent.
- Web push and pop-ups: have complete free versions and Pro levels with A/B testing, segmentation, and SendPulse logo removal.
- Email verifier: up to 100 email addresses.
This modular structure allows contracting only what’s needed, with the ability to expand each module based on campaigns or business growth.
Case Study
An online store integrated SendPulse to respond to enquiries via WhatsApp and send cart reminders. In three months, they reduced time spent on support by 40% and increased conversions by 15%. The case shows how conversational automation can be scaled easily and without expanding staff.
Tool vs Alternatives
SendPulse: Multichannel conversational AI
Pros: SendPulse is a conversational marketing platform that automates communication via email, SMS, push notifications, and chatbots on WhatsApp, Telegram, Facebook Messenger, and Instagram. Its interface, support, and documentation are fully available in multiple languages.
Its AI system allows configuring personalised chatbots using your own responses, documents, or conversational templates, making it easy to adapt bot behaviour to your business without technical knowledge. The integrated AI (GPT-based) can generate and improve responses, draft messages, and assist in creating automated flows.
Cons: Although training is flexible, customisation remains limited compared to enterprise platforms with advanced NLP. SendPulse doesn’t develop its own language models or allow deep control of the AI engine, so it’s oriented toward practical automation rather than complex semantic analysis or understanding.
Simplified: Creative AI, but without conversational messaging
Pros: Offers a complete environment for AI content creation: ad copywriting, graphic design, image and video generation, and social media management from a single panel. Its focus is optimising visual and textual marketing productivity.
Cons: Doesn’t manage customer conversations or support channels like WhatsApp, email, or SMS. Its “multichannel” is limited to posting on social networks, without including chatbots or customer service automations.
Drift AI: Advanced AI for B2B sales
Pros: Specialised solution for B2B sales. Its AI analyses web visitor behaviour, qualifies leads in real time, and schedules meetings with representatives, integrating with CRM systems to accelerate the commercial cycle.
Cons: Its architecture is designed for medium and large companies. Requires complex technical implementation and a consolidated sales structure. Not a practical or cost-effective option for SMEs with limited resources.
Conclusion: The most balanced option for SMEs
Simplified focuses on content creation, not customer interaction. Drift AI excels in corporate environments but is too complex and specialised for small businesses. SendPulse, on the other hand, combines automation, basic AI training, and unified messaging, offering a comprehensive solution that’s localised and adaptable to the SME context.
Outils similaires
| Outil | |
|---|---|
 | |
 | |
 | |
 | |
 |
FAQs
Is SendPulse good for SMEs?
Yes. It combines channels, AI, and CRM in a unified, easy-to-use environment.
Does it support multiple languages?
Yes, both the interface and AI and support work in multiple languages.
What alternatives exist?
Simplified (focused on visual content) and Drift AI (focused on B2B sales).