Frase: AI Research, Writing, and SEO Optimisation

Frase is an AI platform for content marketing that unifies SERP research, briefs, drafting, and optimization in one workflow. Its core promise is simple: turn keywords into outlines and publish-ready drafts faster, with combined metrics for both SEO (traditional search engines) and Generative Engine Optimisation (GEO) aimed at AI search surfaces such as ChatGPT, Perplexity, Claude, or Gemini. For SMEs and lean teams, that means fewer scattered tools, less friction, and more consistent publishing.

AgentAya Verdict

Frase shines when a solo marketer or small team needs to produce optimised content on a weekly or monthly cadence without a heavy technical stack. The mix of SERP analysis, an AI-assisted editor, and dual scoring (SEO + GEO) helps prioritise topics, cover search intent thoroughly, and structure copy so it’s easier for AI engines to recognise and cite. It’s one of the only tools that combines classic SEO with GEO, designed to boost visibility in both traditional search and AI answers.

Bottom line: a strong choice for SMEs running blogs, service pages, and multi-channel content.

Limitations: interface/support are English-only, and the integration ecosystem focuses on core content workflows rather than deep technical SEO.

Score Breakdown

Category	Score	Description
Features & capabilities	4.5 ⭐⭐⭐⭐	SERP research, editor with SEO+GEO scoring, 37+ AI writing tools, publish-ready docs, brand voice/style rules, opportunity monitoring, GSC connection inside the editor.
Integrations	4.0 ⭐⭐⭐⭐	WordPress (plugin), Google Docs (add-on), Chrome Extension, Google Search Console, Slack alerts (advanced plans), public API for custom flows.
Language & support	3.0 ⭐⭐⭐	UI/support in English; AI can generate/optimise in multiple languages incl. Spanish.
Ease of use	3.5 ⭐⭐⭐	Real-time guidance in the editor, templates, guided research → writing → optimization flow.
Value for money	4.0 ⭐⭐⭐⭐	Volume-based plans and per-article options; good fit for scaling an editorial calendar.

Overall AgentAya Score: ⭐⭐⭐⭐ 4.2 / 5

A smart pick for SMEs seeking cadence and consistency without sacrificing quality.

Key Features

• SERP Research: Frase analyses top results to surface titles, subheads, key topics, and FAQs then proposes a recommended outline to ensure intent coverage.
• Dual Scoring (SEO + GEO): real-time recommendations for both traditional search and AI search engines.
• Rank-Ready Documents: on-demand articles that combine research and optimisation from the start.
• Chrome Extension: work inside any CMS or web editor.
• Google Search Console integration: prioritise optimisations from actual performance.
• Public API: wire Frase into existing pipelines.

How it helps SMEs

Cuts research time, standardises briefs, and provides objective feedback so teams publish regularly with predictable quality and output.

AI Features

Frase uses AI across research, drafting, optimisation, and monitoring. It analyses topic semantics from SERPs, compares your copy to competitors, and suggests improvements to increase visibility in Google and in AI engines.

It combines two optimisation modes:

• SEO (Search Engine Optimisation): improve rankings in traditional search.
• GEO (Generative Engine Optimisation): increase the likelihood your content is recognised/cited by ChatGPT, Perplexity, Claude, Gemini, etc.

37+ AI writing tools, grouped by use case:

• Long-form & blogs: article writer, intros, title ideas, list posts, step-by-step guides, outlines, custom commands.
• Marketing copy: AIDA, features-to-benefits, CTAs, value-driven messaging.
• Social: post generators for Facebook, Instagram, LinkedIn, X, plus YouTube descriptions.
• Email & sales: cold emails, replies, subject lines, persuasive sales copy.
• SEO & on-page: meta descriptions, featured-snippet ready answers, FAQ blocks (with markup guidance), product titles/descriptions, common-question suggestions.
• Editing & style: rewrite, expand, tone shift, metaphor generation, style improvements.

Other highlights:

• Brand voice & style: train the AI to stay consistent across assets.
• Automated performance monitoring: flags pages that can be improved.
• Image generation inside the editor and 100+ language support.
• Knowledge-grounded chat: answers using your content only, reducing hallucinations.

Integrations & API

• CMS & editing: WordPress (official plugin), Google Docs (add-on), Chrome Extension to use Frase in any web editor.
• SEO data: Google Search Console to surface quick wins inside the editor.
• Collaboration & alerts: Slack notifications on opportunities/performance (advanced plans).
• Developers: public API with endpoints for SERP processing, URL analysis, and document management which makes it ideal for automating briefs, audits, and editorial pipelines. Includes auth, rate limits, and examples.

Security & Compliance

Frase reports enterprise-grade practices: encryption, secure auth, access logs, periodic audits; alignment with SOC 2, GDPR, CCPA; SSO and data residency options on Enterprise. Your content and data remain private.
For SMEs, this means protected transport/storage and policies aligned with modern privacy requirements.

Language & Support

UI and support are primarily English via a knowledge base and digital channels; suitable for teams comfortable operating in English.

AI Language – The Tool

Generation and optimization work in multiple languages, including Spanish making it useful for global or multilingual content programmes even if the UI is in English.

Mobile Access

Usable in mobile browsers (no native app). Fine for quick review; desktop is best for full editing.

Onboarding & Account Management

Help centre, integration guides, a quick-start course, and blog resources. Advanced plans add priority support; Enterprise brings enhanced security and SSO. Suitable for SMEs without a technical team thanks to step-by-step resources.

Ease of Use / UX

The editor shows live progress and simplifies decisions with a clear score. If you already work with briefs/outlines, the learning curve is short. Most teams feel the value quickly as they move from manual research to an assisted workflow.

Pricing & Plans

Frase offers plans based on content volume, plus a per-article option if you don’t want a monthly subscription. Start with a free trial that includes sample docs to explore the full workflow. This flexibility lets SMEs test quality, then scale production with the editorial calendar and adjust spend month-to-month.

Case Study

A small B2B consultancy with a two-person marketing team standardised briefs in Frase and used the dual SEO+GEO score to ensure topic coverage and AI-friendly structure. Publishing velocity increased from two to six posts per month, research time dropped, and consistency improved across blog and service pages.

Frase vs Alternatives

• Frase covers the full cycle; SERP research → drafting → dual SEO+GEO scoring to rank in Google and increase citation odds in AI engines.
  
  Jasper AI prioritises multi-format generation and brand voice but lacks native SERP auditing.
  
  Surfer SEO excels at SERP analysis and a powerful Content Editor (plus Surfer AI), focused primarily on Google.
• Optimisation & measurement:
  
  Frase: real-time SEO score, GEO score, and a combined view with specific recommendations.
  
  Jasper: typically needs external tools for SEO scoring.
  
  Surfer: strong Content Score and semantic coverage for Google, but no native GEO metric.
• Integrations & flow:
  
  Frase: WordPress, Google Docs, Chrome Extension, GSC, Slack, API; go from keyword to optimised text in one environment.
  
  Jasper: broad marketing integrations/marketplace for collaboration.
  
  Surfer: WordPress, GSC, and automations via Zapier around its editor.

FAQs

Is Frase good for SMEs?

Yes. It reduces manual research, standardises briefs, and gives objective feedback to keep a consistent publishing cadence.

Does Frase support Spanish content?

Yes. While UI/support are in English, the AI can generate and optimise in multiple languages, including Spanish.

What integrations does it offer?

WordPress, Google Docs, Chrome Extension, Google Search Console; plus a public API for custom workflows.

How does GEO scoring work?

It assesses how well your content is structured and written to be recognised and cited by AI engines, providing guidance on clarity, evidence, and formatting for generative search.

Can I pay per document instead of subscribing?

Yes. You can generate single articles on demand without a fixed plan making it handy for occasional content needs.